The Best There is in Body Care

by Mara Fleishman, March 6th, 2008 | Permalink | Email this

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94 Responses to “The Best There is in Body Care”

1. James:

   Since you are creating these standards I have a few questions. Why do you sell chemical hiar color with a known carcinogen like PPD.? Who checks the labels to make sure they conform to the FDA regulations ? Many of the products on your shelves do not. Even the Organic Ones! Are you concerned about the plastic bottles and caps that are being used from China? You support the family farms why not support the small family body care companies? What are proprietary preservatives? Thanks.

   
   March 6th, 2008 at 7:14 pm
2. mod*mom:

   another great reason i LOVE whole foods market!

   
   March 10th, 2008 at 1:41 pm
3. cuzamora:

   Use of the word “natural” has become so broad that almost any product can justify it’s use. I live in an area where health food stores/stores selling truly natural/organic products are rare so I’ve turned to purchasing from home based organic businesses.

   As always, Whole Foods is taking a stand and doing the footwork so their customers can know that the products they purchase there are the purest possible and isn’t as chemically laden as products in mainstream stores.

   These webcasts are a great tool to teach consumers about the products used on their bodies.

   
   March 10th, 2008 at 3:26 pm
4. Michelle:

   I loved watching this video. I have often wondered how truly safe “natural” items are, for exactly the reason stated here…that there are no real standards. I appreciate Whole Foods actually setting their own high standards (especially for efficacy…I hate when I spend a lot of money on something natural and it doesn’t work at all). While no system is likely perfect, at least thetr is some degree of confidence that a lot of the leg work has been done concerning safety, etc.

   
   March 10th, 2008 at 5:46 pm
5. rani shah:

   I wish we had a whole food near us!!!! I think it’s great that you are offering this video as a service to answer the “natural” question. Please come to San Luis Obispo, Ca!!!!!

   
   March 10th, 2008 at 9:36 pm
6. Naomi:

   I wish there was a Whole Foods here. How nice to see a chain actually care about what’s in the products they stock!

   
   March 10th, 2008 at 11:20 pm
7. Mama Zen:

   I love the consideration that is being given to environmental impact!

   
   March 11th, 2008 at 6:25 am
8. Kristi:

   great video!!
   I would love to try some of these products

   
   March 11th, 2008 at 8:20 am
9. Stephanie V:

   Kudos to whole foods for starting to set standards where none currently exist. I love there is also a person stationed in the beauty section ready to help make informed decision.

   
   March 11th, 2008 at 10:35 am
10. daisy:

    I’m always concerned about the amount of chemicals in everyday products… it’s nice to know that some stores do too!

    
    March 11th, 2008 at 11:11 am
11. Jenn:

    great video. i loved how the word “natural” was explained and that there are so many products out there that say they are natural when they really aren’t. thanks for the info.

    
    March 11th, 2008 at 12:24 pm
12. Kimberly:

    Nice to know there is some sort of a standard out there. Hopefully one day the cost of these natural, safe products will be more competitive, too.

    
    March 11th, 2008 at 12:29 pm
13. Tiffany:

    Im glad someone is working in our favor to give us products that do not contain the same old stuff that does nothing for us but age our skin, body and mind. Im real sick of natural meaning natural falvor added. Please keep up the good work and pick me for your drawing. I love the products you offer and I shop at the Whole Foods in Tustin, CA.

    
    March 11th, 2008 at 12:47 pm
14. Tuesday:

    That is why I shop at Whole Foods they care about the chemicals in products we use every day as much as I do!
    I don’t have to worry shopping there.

    
    March 11th, 2008 at 1:36 pm
15. Cassie:

    I have seen “natural” on everything from soap to rugs. I always wondered about the true definition.

    
    March 11th, 2008 at 4:36 pm
16. Suzy:

    Thanks for working hard on a good skin care line. It’s always hard to pick out good body care because you don’t know what is in the product. Thanks for looking out for the environment, too!

    
    March 11th, 2008 at 9:24 pm
17. Cindi Hoppes:

    Hi, Thanks for the enlightening podcast! I can’t believe that the FDA has no regulation or definition for “natural!” Scary. Even worse, is that they don’t regulate the safety of “natural” products. I think we can be effected on much by what goes on our body as what goes in it! Thanks for the informative lesson. Cindi

    
    March 12th, 2008 at 9:11 am
18. Elke Von Freudenberg:

    As a makeup artist and former educator for Aveda, I wholeheartedly agree to this labeling. I wish all companies would set such a standard to their own products, rather than putting a small % in and labeling it a natural when it’s anything but. Kudos for a fantastic idea and holding other products accountable to what they put on their own label. Here’s hoping this idea spreads….. thank you for informing us and letting us know.

    
    March 12th, 2008 at 9:43 am
19. Joanna:

    So much useful information! I will definitely be using this as a resource from now on. I hope this particular podcast will steer people towards healthy products for the outside of their bodies as well as the insides!

    
    March 12th, 2008 at 1:28 pm
20. RachelV:

    I’ve never been to a Whole Foods Market, but have heard how wonderful they are. I see that your staff are educated and helpful. I love that Whole Foods has done the work for us.

    
    March 12th, 2008 at 2:41 pm
21. RachelV:

    I’ve never been to a Whole Foods Market, but have heard how wonderful they are. I see that your staff are educated and helpful. I love that Whole Foods has done the work for us. I also love that you have set high standards for your products!

    
    March 12th, 2008 at 2:43 pm
22. Claudia:

    It’s about time someone started doing this! I’ll have to pay closer attention to the Body Care department the next time I’m at Whole Foods.

    
    March 12th, 2008 at 4:06 pm
23. Shelly:

    Thanks for all the great information. It makes the choices in the store less intimidating! It is hard to work out what “natural” really means so it is good to know from a source I trust.

    
    March 12th, 2008 at 4:56 pm
24. Holly:

    Being a stay at home mom, with a million responsibilities and a million things on my mind, it is wonderful that Whole Foods has made shopping for body products a little easier. One less thing to research on my part means one more time, and more time is a beautiful thing when you’re a mom!

    
    March 12th, 2008 at 6:44 pm
25. Naomi:

    I always wonder what the parameters are when lines claim to be natural. It’s nice to have a barometer.

    
    March 12th, 2008 at 7:51 pm
26. Kim Bui:

    I’ve often felt betrayed the the indifference the FDA seems to have regarding body care and skin care. Not everyone has the know-how to read labels to look for bad ingredients. Glad you’re taking a stand

    
    March 12th, 2008 at 7:51 pm
27. Lisa G.:

    I felt like I really learned something new by watching this podcast. I didn’t realize that so many products that are labeled as natural really aren’t! I am new to buying organic and natural products so I’m glad I now know to check the label of the products I purchasing carefully before I buy.

    
    March 12th, 2008 at 9:42 pm
28. Joan:

    Thanks for that very informative video. I love Whole Foods and feel that you keep high standards.

    
    March 12th, 2008 at 10:04 pm
29. REGINA SANDERS:

    Very useful and informative video. Thank you.

    
    March 13th, 2008 at 8:09 am
30. Lydia:

    Thanks for this video! Interesting

    
    March 13th, 2008 at 9:49 am
31. Anne Bakke:

    I wish the government cared as much about the environment as Whole Foods seams to!

    The video was very informative, and you are providing a great service to your customers. I wish there was a Whole Foods Store close to me. (Camano Island, WA)

    
    March 13th, 2008 at 11:11 am
32. DANIELLE:

    I love the idea of ‘natural’ but I’ve heard that 90% of “organic or natural” products at regular grocery stores aren’t really natural. since nobody checks this out, people are spending much more for just the word ‘natural’ printed on the package!
    I always check labels for natural ingredients, but I am concerned about the packaging. I would love to see more products have biodegradable packages, or packages made from recycled items, or keeping in mind that packaging is made with chemicals and is non-natural. If you go natural, push it all the way! I would feel much better about that, and wouldn’t mind spending a few cents more to know that we are also helping the environment.

    I would love to see skincare product lines have a program where you could send your bottles back and they would reuse or recycle them, and offer a discount on their next purchase. It would keep people coming back, that’s for sure! Think about it like the Netflix of skincare!

    I think we are halfway there, and I absolutely love your natural products! I feel much better physically and it feels good on my skin. I shop there religiously, and one shop is 2 blks from my house. I’m lucky!

    
    March 13th, 2008 at 1:32 pm
33. Malia Curran, MS, MPH:

    Thank you for your comments and questions about our new standards. In response to James’ first question, PPD (P-phenylenediamine) is one of the chemicals that allow the dye to adhere to the hair shaft. In order for a hair dye to be permanent, chemicals are required to make the dye adhere to and penetrate the hair shaft.

    PPD is unacceptable according to our Premium standard. We allow the ingredient in our regular standards at levels of less than 1% only. Conventional hair dyes may contain the ingredient at levels of up to 5%. Regarding the safety of PPD, the Cosmetic Ingredient Review (CIR), an independent group of scientists who review, evaluate and report on various cosmetic ingredients, conducted a Final Safety Report on PPD in which they concluded that “it is safe at current concentrations of use,” which is described in the report as being up to 5%.

    In addition, the difference between our hair dye products and conventional hair dye products is that products like Naturcolor, sold at WFM, additionally contain nourishing botanicals and provide a safer option for customers who would like to color their hair permanently. For those who are concerned about PPD and other chemicals in hair dyes, we also offer henna products, which are acceptable to Premium, for natural hair color.

    For more information on hair dyes in general, see: http://vm.cfsan.fda.gov/~dms/cos-818.html , http://www.findarticles.com/cf_0/m0820/n253/21034492/p1/article.html.

    
    March 13th, 2008 at 5:33 pm
34. Malia Curran, MS, MPH:

    Regarding James’ questions about labeling, plastics, preservatives and small body care companies: All product labels that are acceptable to Premium have been reviewed by the quality standards team. This is an important part of the Premium approval process and we have dedicated much time to carefully evaluating labels. All Premium labels must comply with current FDA labeling guidelines or must have label changes in process.

    Plastics are indeed a hot topic. We are committed to helping our customers protect themselves and their families and as such are concerned about the growing body of research which connects BPA and other estrogenic compounds, including phthalates, to certain health effects. Although the U.S. Food and Drug Administration has said that such materials are appropriate and safe, we are currently evaluating certain products and packaging materials on a variety of criteria, including endocrine activity, toxicity, recyclability and functionality. Our goal is to help our customers avoid endocrine active materials in products and packaging where functional alternatives exist.

    We are staying on top of the latest academic research regarding the endocrine activity of substances present in plastics, including BPA. When appropriate, we have stopped the sale of certain products and/or provided information to our customers about the products. For example, as of January 2006 we stopped selling baby bottles and child drinking cups made from polycarbonate plastic or other plastics with added phthalates because of the emerging scientific evidence on their risk.

    We have begun the process of examining the plastic packaging materials we use to package foods in our stores, and are working with a leading testing firm to design a laboratory test to accurately assess the endocrine activity of these materials. We will continue to search for the safest and most functional packaging materials for our stores.

    Concerning small body care companies, please take a quick look at our local vendor program: http://www.wholefoodsmarket.com/products/locallygrown/index.html . There are several small body care vendors featured as part of our local vendor program.

    And last but certainly not least, here is a link to all of the unacceptable ingredients, including preservatives, to Premium Body Care Standards: http://www.wholefoodsmarket.com/wholebody/pbc/unacceptable_ingred.pdf

    
    March 13th, 2008 at 5:41 pm
35. C Duran:

    Thank for the informative video and information on the term “natural”. It just goes to show that product packaging can be very misleading and it is hard to always know what you are actually buying.

    
    March 13th, 2008 at 8:31 pm
36. Samantha:

    All Natural by definition might mean choosing nature consciously rather than manmade unconsciously.

    
    March 13th, 2008 at 10:17 pm
37. Lola Carter:

    Wonderful. Too many companies take advantage of the term “Natural” to pass of an inferior product or even a harmful product. This is a great step forward.

    
    March 14th, 2008 at 8:23 am
38. Sara B.:

    I don’t know the definition of natural!
    Since the FDA doesn’t have time and probably funding to test natural products, it’s nice that Whole Foods does that.
    I love that James asked some questions in the posts…gave me more info ;0)
    This will drive me to buy products at Whole Foods now that are Premium.

    
    March 14th, 2008 at 9:57 am
39. wendy klassen:

    Interesting.
    Thanks for this!

    
    March 14th, 2008 at 3:02 pm
40. Esther:

    In my own small way, I am trying to make as many conscientious choices as possible, so the Premium Seal standard gives me a measure of confidence that I am doing just that.

    
    March 14th, 2008 at 3:34 pm
41. Rebecca:

    I thought this video was very well done and informative! It was appealing and it was great to see that Whole foods is doing so much to help the environment. However, I thought it would be helpful if the video talked about what standards Whole foods uses when considering something “natural”. The video does talk about what various consumers may think is natural, but it’s important to hear the stance of the store from which they are buying these “natural” products.

    I really liked the way that Whole Foods is looking at the three major points: natural-ness, saftey, and efficacy because those are the qualities that people most look for when they’re buying a product. Overall, very well put together and informative!

    I love whole foods!

    
    March 15th, 2008 at 1:08 am
42. madeline:

    Another reason to shop at whole foods.

    
    March 15th, 2008 at 8:39 am
43. Sarah:

    For some reason, I’d never really thought about the fact I wash off all my beauty products – that every single thing goes down the drain and into the environment. Great idea.

    
    March 15th, 2008 at 9:25 am
44. Sofi:

    thanks so much for all the great information. I always trust Whole Foods products to have a higher standard than regular grocery/drug/ beauty supply, and now I am so intrigued by your Premium standard. Your consideration of ‘past, present, and future’ sets you apart-way ahead of- all competitors!

    
    March 15th, 2008 at 6:30 pm
45. Kelly:

    Great video. I think it would be helpful if you added the information of how much your skin absorbs lotions.

    
    March 15th, 2008 at 9:50 pm
46. Becca:

    Great video! There were a lot of shadows, though, which made it hard to watch for long without having to turn away. Perhaps add a little additional lighting next time? Just for camera’s sake? Thanks!

    
    March 15th, 2008 at 10:42 pm
47. Roxy:

    Great video. I would probably include fewer customer views at the beginning though. My attention span isn’t that long.

    
    March 16th, 2008 at 5:23 am
48. beth chanin:

    Thank you Whole Foods! The fact that you are helping us to distinguish the very murky area of terminology is fabulous. It is extremely important that people in every stage of life have the awareness of how important it is to be able to make a contribution for themselves, and to the planet for their future.
    I appreciate the new category, the bar being raised is inspiring. The video was informative and gives me a sense of hope!!

    
    March 16th, 2008 at 8:20 am
49. Marissa:

    I’m glad to see someone is taking the initiative to make sure a “natural” product is truly natural. Whole Foods is doing a great job of making consumers more away of their individual impact on the Earth and their own body.
    Thank you Whole Foods!
    Marissa

    
    March 16th, 2008 at 2:30 pm
50. uloma:

    First, I’d like to say how relieved I am to find out tha tmy girlfriends and I are not the only ones who ponder this issue. Many products which are supposed to be “natural” contain so much artificial substances. Thank you Whole Foods Store for prooving our thoughts to be logical.

    
    March 16th, 2008 at 3:27 pm
51. Sarah:

    I really like the selection that the store has in terms of natural products.

    
    March 16th, 2008 at 7:03 pm
52. Lisa:

    totally awesome, it’s great to know that they hold themselves to a greater standard…

    
    March 17th, 2008 at 4:32 am
53. Nicol:

    Very interesting. I too have wondered how safe natural products are. I have started to make my own because of that. Thank you whole foods for making sure that your products are safe.

    
    March 17th, 2008 at 10:10 am
54. marta lwin:

    great video. good production.

    
    March 17th, 2008 at 10:28 am
55. NotABot:

    Yet another reason to shop at Whole Foods. Always read your labels. It’s really helpful to have a list of additives the lack of which actually defines what the “premium” label really means. So thanks.

    
    March 18th, 2008 at 8:23 pm
56. antonina:

    love the video and I love whole foods! Keep up the good work!

    
    March 18th, 2008 at 8:40 pm
57. Danielle Toews:

    I love how the products sound!!

    
    March 19th, 2008 at 8:01 am
58. lasky:

    It is heartening to see the growth of community consciousness concerning the use natural products. My group of friends are primarily interested in using organic products that are non-toxic and produced locally. Thank you Whole Foods for your dedication and attention to this issue.

    
    March 19th, 2008 at 10:09 am
59. LeeAnn:

    “Natural” has become such an industry buzzword… It’s good to know that at Whole Foods the word “natural” actually means what you would think it means!

    
    March 19th, 2008 at 11:53 am
60. Michele:

    This is such a timely videocast. It is frustrating and overwhelming to see time and time again the use of the word “natural” as a marketing tool rather than an indicator of safe, healthful ingredients. It seems as if chemicals to watch for in our skin care products are identified on a weekly basis. In fact, I just read this article: http://foodconsumer.org/7777/8888/L_ifestyle/031503202008_Cancer-causing_agent_found_in_natural_organic_personal_care_products.shtml
    about 1,4 – Dioxane in uncertified organic and “natural” products. As a consumer, I’m hopeful that there will eventually be a day when I can simply pick up a product from Whole Foods that is safe for my skin and family without having to scrutinize the label. I know it is a long ways off, but I do applaud your effort with the Premium line.

    
    March 19th, 2008 at 1:55 pm
61. Mayya:

    I love Whole Foods. This world is full of chemicals and whole foods seems to provide only the natural ones!

    PS I love makeup loves me!!!

    
    March 19th, 2008 at 5:34 pm
62. Mayya:

    I love you wholefoods! Everything you do is right!

    PS I love you makeuplovesme!!

    
    March 19th, 2008 at 5:43 pm
63. Telecia:

    Thank you Whole Foods for this informative video. As “makeup loves me” person with sensitive and allergic skin, I am always reading product ingredients before purchasing.

    With all of the recent news casts of pharmaceuticals in our drinking water, It is nice to know that companies are taking an active stand against pollution. KUDOS Whole Food!!!

    
    March 20th, 2008 at 1:33 pm
64. Carmen:

    I love that Whole Foods asked the questions about safety and environmentally friendly.More clearly defining what it means to be “natural” was enlightening!

    This was helpful! Thanks! I found the link to this on modmom.blogspot.com

    Thanks!

    cltgrace at gmail dot com

    
    March 21st, 2008 at 3:07 am
65. P Neri:

    I look forward to more of these excellent podcasts.

    
    March 23rd, 2008 at 12:51 am
66. Maria Carolina:

    Very nice video! it helped me a lot to understand better the ‘natural’ body care meaning! I LOVE Whole Foods!!!! Can’t get bored of going there every two days! Keep up the good work.

    
    March 24th, 2008 at 7:22 am
67. jen g.:

    I’ve slowly been moving toward an “all organic” and “all-natural” lifestyle. It’s refreshing to know that WF is committed to offering products that support this lifestyle as well as committed to educating consumers in this way. Thanks, WF!

    
    March 24th, 2008 at 9:42 am
68. Suzanne Bastien:

    Such a great way to define Natural. It’s also nice to know that the FDA has no regulation on it yet. I will be more wary about looking for the ingredients next time I buy “Natural”. I LOVE Whole Foods, we are blessed to have alot of them here in Colorado.

    
    March 24th, 2008 at 11:47 am
69. Christine Van Tassel:

    This is incredible news. I have found the choices daunting in the past but knowing the thought that has gone into this new initiative I’m excited about my next trip to Whole Foods. I’ve gradually been making changes to my family’s consumption as I have time to research. Now I can ramp up that effort knowing much of the research has been done for me – with integrity. Thanks!

    
    March 26th, 2008 at 7:14 pm
70. Rachel Chip:

    After a recent miscarriage ended our first pregnancy, I decided to make changes in my life to make sure that the products I was using and surrounding myself with were safe – for my body and the possible new baby God might bless us with. It seems like so many companies are quite deceptive in labeling their products as “natural”, like the video points out, just because they know that’s what people want to hear! That makes the task of finding real natural and safe products quite overwhelming, but I am so thankful that Whole Foods has dedicated themselves to truly finding the best products out there. Now I just need a Whole Foods in my area! The nearest one if 1 hour+ from my home! Thanks again – great video, very imformative, I really enjoyed watching it. I would even share it with friends that are interested in changing over to safer body products.

    
    March 27th, 2008 at 6:57 am
71. Lori:

    The video is very informative. It is great to see what goes on behind the lines.

    
    March 27th, 2008 at 4:29 pm
72. Amy:

    I love whole foods. Thank you for creating quality products for our “whole” body not just our stomachs.

    
    March 28th, 2008 at 6:01 am
73. Wendy:

    I think with any thing it’s all about being informed and doing your own research.

    
    March 28th, 2008 at 6:51 pm
74. Renee Griffin:

    I would love to try the products, Very exciting News, It is great The WF is going All organics

    
    March 30th, 2008 at 5:44 pm
75. Betty N.:

    A very informative video. I had not shopped at Whole Foods for body care products. I am impressed with the standards they are holding their products to.

    
    March 30th, 2008 at 7:04 pm
76. janene Grace:

    I’m always looking for “natural” which is less chemicals or no chemicals. I am impressed at your response to James blog. Thank you for addressing it here. He raised questions that, I feel, you answered well.!!

    
    March 30th, 2008 at 9:51 pm
77. Betsy:

    I wish we would just adopt a model like many european countries have for safe body care products (and food additives for that matter)- If there are “best practices” out there- let’s use them, right? Shoulda, woulda, coulda, I know- But this has to be from the government AND from companies who want to have a good reputation like whole foods.

    
    March 30th, 2008 at 9:56 pm
78. Sarah:

    Awesome! I can’t wait to try it.

    
    March 31st, 2008 at 1:15 pm
79. Christine:

    Glad to see WholeFoods taking care of the consumer again. Love shopping at your stores, and we’ll be looking to incorporate this information into our next trip!

    
    March 31st, 2008 at 6:50 pm
80. Kristie Noguera:

    I am all for regulation for body care so companies representing their products as “natural” will be held to the standards the buyer expects from that term.

    
    March 31st, 2008 at 6:59 pm
81. Samantha Pruitt:

    i’m so glad that Whole Foods is carrying actual “all natural” products. many companies tell you that their products are all natural but sometimes it doesn’t seem like they’re being %100 truthful, it’s great that when it comes to all natural products your company has high standards and won’t settle for less, that’s really great!

    
    March 31st, 2008 at 7:01 pm
82. Kara Finck:

    The regulation or lack thereof of products claiming to be natural or chemical free is one of the most important issues — particularly when it comes to products for babies and children. I would be interested in learning more about the specific products and tests done to ensure their efficacy. Often there are so many products on the shelves that it is hard not to be swayed by packaging and promotional material as opposed to the content of the product.

    
    March 31st, 2008 at 7:39 pm
83. Jeannine:

    There is always a question about what is natural and what is not. I stick with coconut oil for my beauty regimen just b/c I’m uncertain.
    This video was very interesting.

    
    March 31st, 2008 at 8:35 pm
84. Sylvia Porter:

    i love all natural products but am always afraid that am not actually getting what they sat i’m getting, thanks for offering actual natural products so i don’t have to worry!

    
    March 31st, 2008 at 10:14 pm
85. Caryn Bailey:

    Thank you for this wonderful information. I can’t believe that everything that says natural can’t always be trusted to be natural. I have just started looking for products without things like parabens

    
    March 31st, 2008 at 10:18 pm
86. L McLendon:

    Very interesting and I enjoyed this video full of good information.
    Thanks!

    
    March 31st, 2008 at 11:36 pm
87. Kristina of Oklahoma:

    I am happy to see someone taking a stand on this finally. I see so many products and wonder if they are truly natural or organic.

    
    April 1st, 2008 at 9:56 am
88. A. Burke:

    I truly love whole foods, I visited frequently out west but have yet to have one close to my home here in Florida. What an informative podcast, thanks!

    
    April 1st, 2008 at 4:43 pm
89. Beth:

    This is a great reminder of what we should expect from “natural” products…and to know that you are committed to providing selection and knowledgeable staff is encouraging.

    
    April 1st, 2008 at 8:09 pm
90. Leslie:

    This is one of my eco-peeves…it’s hard for consumers to know what natural is especially when their mis- labeled natural and their not…looking at the ingredients is a biggie and when you pick it up after you see the word natural it should be just that. this is not just an issue with body care but with food as well!!! I’m glad to know that Whole Foods is setting the standard!

    
    April 6th, 2008 at 4:26 pm
91. michelle rosborough:

    That was interesting

    
    April 30th, 2008 at 2:13 pm
92. maggie hanus:

    When we first got our truly natural soaps into Whole Foods, I was a little dismayed to see all the “unnatural” bodycare products on the shelves. A big fat kudos to WF for cleaning up their act! Like Kermit says, it ain’t easy bein green…

    
    June 3rd, 2008 at 8:18 am
93. Dee:

    Thank you! There was a desperate need for this! Hours and hours spent searching on the internet for safe products and getting more confused then when I started, (and I “ain’t” no dummy “neither” – hee hee ) but they make it so hard on the labeling because they don’t really care about the green outside, they care about the “green” in my wallet! It has left me in tears. Please know that every minute you put in at the end of a long day deciphering this for all of us is greatly appreciated beyond words! I’m going into a Whole Foods Market for the first time and I’m going in for the Premium Body Care Section. Thanks, tons and tons of gratitude to you all. Keep up the good work! (And raise the bar, like you said, when you need to.)

    
    December 27th, 2008 at 11:39 pm
94. Lila:

    You go Whole Foods! To actually do research on your own packaging? That’s awesome. As long as you don’t raise the prices, I’m fine with it.

    
    October 13th, 2009 at 9:47 pm