Subscribe via RSS
Come with us to Manhattan for a tour of natural hair care with one of the industry’s leading experts. Learn why caring for hair naturally is beneficial and what plant-based ingredients to look for depending on hair type: curly, straight or color-treated. John Masters has been a leader and innovator in the beauty care industry for more than 15 years. He is founder of John Masters Organics personal care products and salon in New York City.
Welcome to the Whole Foods Market blog
Contact Us | RSS Feeds | Meet Our Contributors
Email Subscriptions
Natural Salon Part I: Ingredients to Look For
Leave a Comment
Comments are moderated
and generally will be posted if they are on topic and not abusive. For more information, please see
our Comment Posting Guidelines.
If you have a store-specific inquiry, please contact your local store.
146 Responses to “Natural Salon Part I: Ingredients to Look For”
On the Web
Videos & Podcasts
View our growing library of video content.
Audio podcast all about natural body care and supplements.
Recent Posts
- Urgent: Tell the USDA What YOU Think about GMOs in Organics
- The Advantages of Carob
- Behind the Rind: Parmigiano Reggiano
- TOMS’ One for One Mission
- Valentine’s Day in the Kitchen
- Celebrate Whole Trade February
- Globally Inspired, Locally Produced
- The Whole Deal’s Meals for Two
- Parmigiano Reggiano Recipe Contest
- The Many Faces of Minestrone
- Together, We Donated $2.7 Million for Haitian Relief
- More Mighty Miso!
- Winning Recipes for Big Game Parties
- Putumayo = Whole World Music
- 30 Years Fresh
Older posts available in the Whole Story Archives
Archives
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
Blogroll
- 101 Cookbooks
- Bitten
- Chews Wise
- dkMommy Spot
- Gastrokid
- Hello Veggie
- Ideal Bite
- John Mackey’s CEO Blog
- Karina’s Kitchen
- Kiwilog
- Market to Mouth
- Matt Bites
- Mighty Foods
- Pro Mujer: Giving Women Credit
- Re-Nest
- Slow Food USA
- The Alternate Consumer
- The Art of Zen Living
- The Kitchn
- The Oil Drum
- Welcoming Kitchen
- What To Eat
- WorldChanging
Categories
- Best Meal of the Week (15)
- Community – Local and Global (10)
- Farm to Market (59)
- Field Reports (18)
- Floral (9)
- Food & Recipes (164)
- Food Issues (20)
- Food Podcasts (68)
- Food Safety (11)
- Green Action (101)
- Healthy Tips (50)
- Holiday Archive (24)
- Holidays 2009 (78)
- Local Producer Loan Program (16)
- Locally Grown (21)
- Make It Natural (21)
- Random Stuff (18)
- Seafood (14)
- Secret Ingredient Cooking Videos (106)
- Trends & New Stuff (105)
- Value – Whole Deal (80)
- Video Presentations (27)
- What We're Reading (21)
- Whole Body (87)
- Whole Body Podcast (65)
- Whole Planet Foundation (25)
- Whole Trade (23)
- Wine & Beer (15)
About us
Welcome to Whole Story, the official blog of Whole Foods Market.
Don’t know us? In a nutshell, we are the world's leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course, what makes this blog really exciting is YOU — so join the conversation!
I love how he gives suggestions for what oils and natural ingredients work on which hair types. I’m definitely intrigued! And wow, is it ever hard to find a decent natural hair coloring product. Think I’ll try this next and see how it does. But it looks like it’d be more fun to go into their NY salon and get the whole treatment! (I bet that reporter never did an interview with cucumbers on her eyes before!)
July 1st, 2008 at 1:20 pm
Fantastic. I’m a huge John Masters fan!!! Great to see him live and in the flesh. I have to get to that salon one day.
July 1st, 2008 at 3:48 pm
Very good presentation. Great energy from the host and I liked the way you added graphics to highlight the main points for each hair type.
July 1st, 2008 at 6:00 pm
Really great video, best one yet! Very real, and natural, no pun intended. I’m excited to try out these tips.
July 2nd, 2008 at 7:07 am
I really enjoyed this. I have always been skeptical about all of the chemicals listed on general hair care products.
July 2nd, 2008 at 9:16 am
Hi Diane, I have to say that talking with cucumbers on my face was quite interesting. I just wanted to report that I have been using a Shampoo form the John Masters line with honey and hibiscus in it and my hair has really been doing well. Thanks for watching the podcast! Part two will be posted next week, John gives us tips on styling products.
July 2nd, 2008 at 9:43 am
I agree, with Diane. Incredible Mara that you are able to keep interviewing with the cucumbers on your eyes, and your hair being washed. I usually fall asleep as soon as my head goes bkac into the tub
Thanks for this video, the topic is really great, very universal.
July 2nd, 2008 at 10:13 am
I really like John Masters products, thanks for sharing them with others!
July 2nd, 2008 at 2:09 pm
Very helpful information. I’m a believer in natural oils for dry hair1
July 2nd, 2008 at 2:12 pm
Another great episode. Natural is the way to go, I’ll help spread the word.
July 2nd, 2008 at 2:25 pm
I have used John Master’s products in the past and really liked them, however, in recent years I’ve become more sensitive to fragrances (even natural ones). I would love to see John Masters come up with a fragrance-free shampoo and conditioner. His products are the only truly salon-quality organic hair products I’ve found and I would love to be able to use them again. It’s really great to see Whole Foods carrying his products.
Thanks
July 3rd, 2008 at 5:19 pm
I didn’t realize there is actually a J.M. Salon. Next time I’m in NY that is one stop I will certainly make.
July 4th, 2008 at 9:05 am
A friend told me oatmeal left in your hair for a few hours is a really good conditioner. I can’t imagine this would have much of an affect, have you heard anything like this?
July 5th, 2008 at 7:50 am
Good to know the natural approaches to hair care is used in such a high end studio. I’ve always been impressed with the John Masters products.
July 5th, 2008 at 4:36 pm
Love this video! John Masters’ products are fabulous.
July 7th, 2008 at 8:09 am
I really enjoyed this video, glad to know natural options are the way to go.
July 7th, 2008 at 2:03 pm
You are really impressing me with all of this great coverage. I have been a believer in organics internally, it is good to see the benefits are strong for skin and hair care as well.
July 7th, 2008 at 2:14 pm
It is good to see John Masters getting some coverage, he has been a pioneer in natural hair care at a Salon level. Good job Whole Foods, finding his products, selling his products and featuring him here.
July 7th, 2008 at 6:00 pm
I continue to be impressed with your coverage of natural approaches to body care, skin care, and now hair care. I loved the mineral makeup feature as well.
July 8th, 2008 at 3:28 am
I am just recovering from a horrific chemical hair coloring. They first bleached my hair so the “color would take” then applied the color, what a smell. Needless to say, my hair felt like steel wool for weeks. I’m excited to go this route next time around, thanks for the suggestions.
July 8th, 2008 at 5:11 am
I’m going to John Masters next weekend!!!!
July 8th, 2008 at 11:35 am
Looking forward to trying out a new hair color.
July 8th, 2008 at 12:00 pm
Again great coverage, I really hope this all works out for my crazy hair. Thanks for sharing and championing a healthy approach.
July 8th, 2008 at 8:20 pm
i hope they have the john master’s products at whole foods market, i’m going to look for them today in the whole body section. i haven’t seen them there before. i use the aubrey gps shampoo + conditioner that has worked miracles in detangling my matted rats nest, now i’m trying the nature’s gate hemp shampoo for dry frizzy hair.
July 9th, 2008 at 10:05 am
You really can’t beat the fragrence of natural hair care products. I’m a huge J.M. fan. I have dark, straight frizzy hair and his products have made a world of difference for me.
July 9th, 2008 at 11:32 am
I’m a believer, thanks covering this topic!
July 9th, 2008 at 11:41 am
I think sometimes we forget that skin is an organ. Putting chemicals on your scalp and so close to your nose and actually have a very negative affect on your health.
July 9th, 2008 at 11:47 am
Just a great video- I didn’t know John Masters had a salon, and now I find out that my cousin gets to go there once a month…. ah to be so lucky.
July 9th, 2008 at 11:53 am
I’ve hear that aloe left in your hair is good for conditioning. Has anyone else heard about this?
July 9th, 2008 at 12:04 pm
I to have the fizzy hair blues in summer with the humidity. I’ve tried leaving conditioner in my hair, but that typically turns into a mess. Any suggestions?
July 9th, 2008 at 12:33 pm
I like your style Mara! I want John Masters to give me some personal advice
July 9th, 2008 at 2:58 pm
This is nice to see a store I traditionally think of as an organic food sorce, promoting and carring products for hair and body.
July 9th, 2008 at 5:36 pm
WOW! I need this! My hair frizzes up in the humidity of summer in NYC! Can’t wait to get a tour of the Salon and maybe make an appointment!
July 9th, 2008 at 7:10 pm
The fatty acids from avocado sound lovely!
July 9th, 2008 at 7:11 pm
Thanks for the great video.
July 10th, 2008 at 7:13 am
Very neat to see the salon live and in person… well in person at my own computer
Very gald you take us to places like this, keep it up!
July 10th, 2008 at 7:24 am
What a great idea. It is really nice to get an inside glimpse into how a Salon can go natural.
July 10th, 2008 at 7:30 am
I would think these shampoos and conditioners are less likely to was the color out of your hair.
July 10th, 2008 at 7:38 am
Great coverage a splendid topic. Traditional salon color treaments are truly horrific for your hair over time.
July 10th, 2008 at 7:48 am
I didn’t know that Avacado was good for curly hair. I love that! Good for the body. Good for the hair. Makes sense.
July 10th, 2008 at 8:28 am
Great Video – since I have limp hair I would be looking for the Proteins of Silk, Soy and Vitamin B5 in the product line. Thank you for the podcast
July 10th, 2008 at 9:00 am
Avocado is so good for hair!
July 10th, 2008 at 9:25 am
proteins of silk, and soy would be what i’m looking for.
July 10th, 2008 at 10:04 am
@mod*mom John Masters products are available in most of our regions, but if you don’t see a product you’re looking for on the shelf, just ask a Whole Body Team Member and they will order it for you. Good luck!
July 10th, 2008 at 10:05 am
Avacodo…….who knew? My daughter’s hair could really benefit from this! Great podcast!
July 10th, 2008 at 10:42 am
Green Tea — my hair is always in need of damage control!
July 10th, 2008 at 11:06 am
Jojoba Oil and Avocado Oil! I have wavy/curly hair and I definitely need to try this!
Thanks!!
July 10th, 2008 at 11:48 am
my favorite ingredient is avocado
July 10th, 2008 at 11:49 am
wow green tea for hair…
July 10th, 2008 at 11:51 am
I have curly and dry hair, so I could use avocado.
July 10th, 2008 at 12:34 pm
I love avocado so much, I’m liable to eat the products…LOL. From someone with really dry hair, this rocks!
July 10th, 2008 at 12:36 pm
The Jojoba Oil and Avocado Oil would be my favorite!
I would love to try this onmy hair!!
Thank you so much for the great podcast!
July 10th, 2008 at 2:21 pm
Oh my! Avacado and green tea. Thanks so much for the podcast.
July 10th, 2008 at 9:43 pm
I have very limp hair, so the proteins of silk and soy would be best for me. Thanks for this
July 10th, 2008 at 9:44 pm
I knew about Green Tea, but I didn’t know about avocado oil
July 10th, 2008 at 9:46 pm
oooooh, avocado oil sounds divine!!
July 10th, 2008 at 9:47 pm
Fantastic podcast! I have very long, curly, thick, frizzy hair so the natural ingredients I need are plant and essential oils like avocado, jojoba, or lavender. Fingers crossed for this fantastic giveaway!!
July 10th, 2008 at 9:49 pm
I love lavender and avocado for natural oils. With my dry, frizzy hair, I can certainly use this excellent products !!
July 10th, 2008 at 9:51 pm
I began using apple cider vinegar to combat flakes and it’s been working very well for me.
Didn’t know about avocado until the podcast. I have tightly coiled hair, so I’d like to try some avocado.
Thanks for the podcasts.
July 10th, 2008 at 9:54 pm
Apple cider vinegar is a great cleanser and leaves hair squeaky clean.
July 10th, 2008 at 9:55 pm
Green tea would be best for my hair.
Elaine R
July 10th, 2008 at 9:57 pm
My hair is flat and lifeless. This would be an awesome treat to win.
July 10th, 2008 at 9:58 pm
ACV and green tea for me! And lavendar. Mmmmm
July 10th, 2008 at 10:01 pm
The Jojoba Oil and Avocado Oil
Nora
neneelynn@yahoo.com
July 10th, 2008 at 10:02 pm
avocado
July 10th, 2008 at 10:04 pm
The words “proteins of silk and soy” just SOUNDS fantastic, imagine how good they would do to your hair. Add some E.O. (lavender is my favorite) and I’m in love!
Blondes gotta seriously mois
July 10th, 2008 at 10:06 pm
Avocado would work for me.
cardeb2@verizon.net
July 10th, 2008 at 10:07 pm
When I see any product that has Lemon Verbena in the ingredients,I know I am just going to swoon into an Alpha state at the scent and Almond Oil in anything is like manna to my skin and hair!!
July 10th, 2008 at 10:42 pm
Great seeing this studio and their approach to hair care!
July 11th, 2008 at 6:02 am
I like rinsing my hair with vinegar for great shine
July 11th, 2008 at 3:53 pm
Olive oil is fantastic for my daughter’s dry, tangly hair.
July 11th, 2008 at 4:07 pm
Apple cider vinegar, because I love the fall and autumny type scents!
July 11th, 2008 at 4:09 pm
My hair needs silk and soy.
July 11th, 2008 at 4:10 pm
Soy is my favorite ingredient
July 12th, 2008 at 7:07 pm
My hair could REALLY use avocado oil
July 14th, 2008 at 11:51 am
With my curly mop, I’m a fan of avocado!
July 14th, 2008 at 11:54 am
Great podcast! I learned various oils would be good for my curly hair – I would probably opt for a fragrant oil.
July 14th, 2008 at 11:56 am
bought green tea to drink and couldnt stand it now I can use it on my hair!!!!
July 14th, 2008 at 10:28 pm
Avacado and green tea..i love both!
July 14th, 2008 at 10:33 pm
My hair frizzes up in the humidity of summer.
July 15th, 2008 at 1:21 pm
Great coverage.
July 16th, 2008 at 5:23 am
This supports my belief that chemical hair care is not the only option. Not only are chemicals hard on the hair, but on the scalp as well.
July 17th, 2008 at 6:51 am
I know envy isn’t PC, but I envy Mara getting to go personally to the John Masters’ Spa
July 19th, 2008 at 6:59 am
Lovely!
July 21st, 2008 at 7:34 am
Great video. Thanks for making these, they are really helping me think beyond just food, and the importance of natural approaches to life in general.
July 21st, 2008 at 8:15 am
Avocado, brilliant.
July 21st, 2008 at 8:20 am
Great ideas put forth here.
July 21st, 2008 at 8:23 am
Great video. I like seeing the host with cucumbers on her eyes!
July 22nd, 2008 at 5:51 am
avocado is my favorite
July 22nd, 2008 at 7:29 am
Green tea is my choice! It is healthy inside and out!
July 22nd, 2008 at 7:30 am
I use tea tree oil on my hair ends.
July 22nd, 2008 at 7:31 am
fatty acids and avocados! sounds like a meal to me
July 22nd, 2008 at 7:32 am
Great podcast! I’d have to go with the avocado oil!
July 22nd, 2008 at 7:33 am
avocado is something i did not thing of for hair.
July 22nd, 2008 at 7:34 am
Lavender! No, no…Rosemary!
Wonderful!
July 25th, 2008 at 11:25 am
Well, I would have to say lavender is just about one of the most amazing smells in the world! But for my particular hair type, soy proteins and anything natural for color treated hair.
July 26th, 2008 at 11:07 pm
I use tee tree oil now and I have also used Apple Cider Vinegar. I can’t stand the way my hair or scalp feel after using products that can be purchased at the grocery stores! Thank you for the
July 26th, 2008 at 11:09 pm
The wonderful healing properties of Jojoba Oil and Avocado Oil is just what my hair needs. Thanks for the great podcast. I would love to try many of these great products
July 26th, 2008 at 11:37 pm
Great video!
July 28th, 2008 at 7:38 am
Great info promoting natural hair care, I look forward to trying the John Masters products.
July 28th, 2008 at 8:25 am
Very cool to see inside John Masters salon. Keep up the great coverage.
July 28th, 2008 at 8:54 am
Nice video. I love the idea of Avocado helping my hair!
July 28th, 2008 at 8:59 am
John Masters rocks, thanks for taking us inside the salon.
July 28th, 2008 at 9:06 am
Very interesting video. Nice to know there are natural ways to take care of our hair.
July 28th, 2008 at 11:23 am
Thanks for sharing this perspective, I really am a believer in the natural approach for hair and body care.
July 28th, 2008 at 4:04 pm
My favorite ingredient is lavendar.. I love the scent (I can’t stand “perfumey” scents)!
July 28th, 2008 at 10:05 pm
Avocado sounds good, thanks for the pocast!
July 28th, 2008 at 11:37 pm
I like the use of natural ingrediants such as aloe vera, vitamins, essential oils, and plant oils instead of harsh ingredients. The John Masters products sound like a refreshing change from what I have used in the past.
July 28th, 2008 at 11:38 pm
Great to see inside the studio. Thanks for the insider look at a great Master!
July 31st, 2008 at 11:59 am
Great stuff, natural hair care is the way to go.
July 31st, 2008 at 12:45 pm
Great to see the studio.
August 3rd, 2008 at 9:03 am
Great video!
August 3rd, 2008 at 6:40 pm
Nice one thanks for sharing!
August 4th, 2008 at 10:25 am
Nice seeing these products in action!
August 4th, 2008 at 10:43 am
Very Cool. Great products.
August 4th, 2008 at 10:51 am
Avocado oil is so nice.
August 4th, 2008 at 11:37 am
Apple Cider Vinegar: a great natural remedy for itchy scalp & dandruff.
August 4th, 2008 at 11:38 am
I love all things involving green tea, but I would like to try the avocado oil.
August 4th, 2008 at 11:39 am
I really like the smell of lavender so I would like the detangler with essential oils.
August 4th, 2008 at 11:40 am
I have curly hair and I’m always searching for the ‘perfect’ product…Avocado sparked an interest!
August 4th, 2008 at 11:40 am
The avocado oil sounds perfect for my curly dry hair.
August 4th, 2008 at 12:20 pm
Evening primrose oil. I love lavender as well.
August 4th, 2008 at 12:21 pm
Great hair care video.
August 4th, 2008 at 2:46 pm
i have used evening primrose before and loved it, i would love to try this shampoo
August 4th, 2008 at 5:35 pm
i love the smell oof avacado
August 4th, 2008 at 5:36 pm
Avocado and witch hazel would be great. AC Vinegar may be a great scalp remedy but I can’t stand the smell.
August 4th, 2008 at 5:37 pm
Soy — the superman of foods and, apparently, haircare! I’m from Texas, so flat hair just won’t do!
August 4th, 2008 at 5:38 pm
Since I have fine, limp hair, I think the idea of silk as a primary ingredient is terrific!! Thank you
August 4th, 2008 at 5:39 pm
jojoba oil, avocodo oil and green tea seem to be good for your whole body
August 4th, 2008 at 5:40 pm
Wow – this looks like a great line of products! The ingredients I need for my hairtype (limp) is proteins, such as soy, silk & Vitamin B5. Thanks for the great podcast!
August 4th, 2008 at 5:41 pm
Jojoba oil and Green tea sound delightful
August 4th, 2008 at 5:42 pm
Sounds like lavender or avocado would be good choices for me
August 5th, 2008 at 1:23 am
Love the avocado! So excited about this!
August 5th, 2008 at 1:24 am
avocado please
August 5th, 2008 at 1:25 am
avocado oil and lavender! Oh and also green tea…the list is endless. Thanks for a great giveaway!
August 5th, 2008 at 1:26 am
Avacodo would do wonders for my hair.
August 5th, 2008 at 1:27 am
Wow! I could really use this for my frizzy mess I call hair:)
Yay avacado!
August 5th, 2008 at 9:49 am
Avocado is my most fav! thanks
August 5th, 2008 at 9:50 am
Proteins of Silk, Soy and Vitamin B5 are what im most interested in.
Sounds like an excellent product line for my limp, color treated hair. thanks for the podcast
August 5th, 2008 at 9:51 am
Aloe Vera and Seaweed help color treated hair.
August 5th, 2008 at 9:52 am
Green Tea sounds very nourishing for hair.
August 5th, 2008 at 9:53 am
Aloe Vera and Seaweed help color treated hair.
August 5th, 2008 at 10:08 am
I like that essential oils provide a good conditioning source for curly hair. The rosemary is my favorite natural hair care ingredient. This is a great giveaway and I really hope I win as I think some of these products would really help my hair look better. Thanks for the opportunity.
August 5th, 2008 at 10:09 am
Avocado definitely
August 5th, 2008 at 10:10 am
Great idea, taking us on an inside view of this great Salon. I’ve used some of his products and have always enjoyed the end result.
August 5th, 2008 at 3:17 pm
I enjoyed this video and it fits well in the theme of natural health care. I look forward to more.
August 5th, 2008 at 3:27 pm