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Looking for beauty to believe in? After decades of natural foods, more natural cosmetics are also emerging. It’s easy to understand the importance of natural foods, but are there real reasons for buying cosmetics with natural ingredients? Check out our pocket guide and podcast to get the facts behind the hype about natural cosmetics and body care ingredients.
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Welcome to Whole Story, the official blog of Whole Foods Market.
Don’t know us? In a nutshell, we are the world's leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
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March 7th, 2010 at 4:52 pm
Check out The Environmental Working Group’s website, http://www.ewg.org, for info on many, if not most, body products. EWG is an independent group that evaluates products and rates them on ingredient toxicity. You can search by brand, product, etc.
Also lists the “dirty dozen” on produce for pesticide residues, the “clean 13″ for produce, cell phone radiation, and more. Sign up for their newsletter. And no, I don’t work for them! Just a great resource. I’m surprised no one else mentioned this website yet!
March 7th, 2010 at 4:53 pm
Oh, btw, http://www.skindeep.org IS THE SAME as Environmental Working Group. Sorry, someone did post this, I just didn’t scroll down to read the 100s of comments.
As for sunscreen, AVOID Oxybenzone >3%. See EWG website for info.
March 7th, 2010 at 5:45 pm
One more thing: I would REALLY value WFM’s commitment to scientifically based guidelines for personal care products by adhering to the EWG website recommendations. Even WFM brand shampoo didn’t rate well recently (so it was reformulated). I don’t even want any of the Shoppers Guide to Safe Cosmetics ingredients in ANYTHING you sell at WFM. Thanks!
March 31st, 2010 at 11:16 am
Our product selection varies from store to store. Please check in w/ your local store directly. Thanks! http://bit.ly/allstore
April 26th, 2010 at 1:49 pm
I am also wondering about chemical free hair color. Do you carry any brands? I have heard (like Linda) that Light mountain is a good brand. Any ideas for us?
June 18th, 2010 at 2:20 pm
[...] you aren’t buying the benefits of mineral cosmetics, listen to this Whole Foods podcast. It explains how synthetics interfere with the immune system and preventing nasty skin reactions. I [...]
July 7th, 2010 at 11:49 am
Looking forward to Whole Foods new line of cosmetics!
July 11th, 2010 at 12:04 pm
The best thing to look for in a sunblock (note: this actually does block out the sun) is Zinc and Titanium. Only two things proven. I like Baby Lizard, a lot. It says SPF30, but I can wear it for a good hour before needing to reapply.
August 8th, 2011 at 5:12 am
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December 15th, 2011 at 12:14 am
I once bought a sample size of foundation and concealer both in in one lil round container that is clear plastic on top and metallicish brown on bottom at Whole Foods Austin-that you use with brushes that I bought also, and wonder if you can tell me what brand it is and if you still sell it? I think something to do with minerals maybe cause they also had a powder and lil spray bottle of water in one kit all for face. It ended up working almost better than Mac makeup. Thanks.
December 20th, 2011 at 10:00 am
@Q I’m so glad to hear that! Unfortunately each of our stores offer some differing products in their cosmetics centers. The best way to get the most accurate information regarding that specific foundation and concealer is to reach out to the Team Members in the Whole Body Department at the Austin store you had visited. Below I’ve included the contact information for the Lamar and Gateway stores (the only 2 currently open WFMs in Austin). If you reach out to them, a Team Member there will be happy to assist you.
Lamar: http://wholefoodsmarket.com/stores/lamar/
Gateway: http://wholefoodsmarket.com/stores/gateway/