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	<title>Comments on: Supporting Organics Organically</title>
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	<link>http://blog.wholefoodsmarket.com/2009/07/supporting-organics-organically/</link>
	<description>The Official Whole Foods Market Blog</description>
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		<title>By: Annie Booth</title>
		<link>http://blog.wholefoodsmarket.com/2009/07/supporting-organics-organically/#comment-26601</link>
		<dc:creator>Annie Booth</dc:creator>
		<pubDate>Sat, 25 Jul 2009 00:14:55 +0000</pubDate>
		<guid isPermaLink="false">http://blog.wholefoodsmarket.com/?p=1770#comment-26601</guid>
		<description>I BELIEVE YOU.  I HAVE ALWAYS LIKED YOUR STORE. LOYAL CUSTOMERS WILL ALWAYS COME WHERE THEY ARE SERVED BEST, THAT IS WHOLE FOODS MARKET.  SOMETIMES I CANT GET WHAT I WANT(SEMI JUNK) FROM WHOLE FOODS BECAUSE THEY JUST WONT CARRY THAT STUFF SO I GO TO OTHER &quot;AHEM&quot; HEALTH FOOD STORES FOR MY FIX.  KEEP UP THE GOOD WORK.</description>
		<content:encoded><![CDATA[<p>I BELIEVE YOU.  I HAVE ALWAYS LIKED YOUR STORE. LOYAL CUSTOMERS WILL ALWAYS COME WHERE THEY ARE SERVED BEST, THAT IS WHOLE FOODS MARKET.  SOMETIMES I CANT GET WHAT I WANT(SEMI JUNK) FROM WHOLE FOODS BECAUSE THEY JUST WONT CARRY THAT STUFF SO I GO TO OTHER &#8220;AHEM&#8221; HEALTH FOOD STORES FOR MY FIX.  KEEP UP THE GOOD WORK.</p>
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		<title>By: rebecca Meisch</title>
		<link>http://blog.wholefoodsmarket.com/2009/07/supporting-organics-organically/#comment-26365</link>
		<dc:creator>rebecca Meisch</dc:creator>
		<pubDate>Thu, 09 Jul 2009 19:58:25 +0000</pubDate>
		<guid isPermaLink="false">http://blog.wholefoodsmarket.com/?p=1770#comment-26365</guid>
		<description>with monsanto owning 90 percent of the soybeans and doing all they can to own it all, where will you get your seed?</description>
		<content:encoded><![CDATA[<p>with monsanto owning 90 percent of the soybeans and doing all they can to own it all, where will you get your seed?</p>
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		<title>By: dr a k sharma</title>
		<link>http://blog.wholefoodsmarket.com/2009/07/supporting-organics-organically/#comment-26346</link>
		<dc:creator>dr a k sharma</dc:creator>
		<pubDate>Thu, 09 Jul 2009 09:52:32 +0000</pubDate>
		<guid isPermaLink="false">http://blog.wholefoodsmarket.com/?p=1770#comment-26346</guid>
		<description>i am 68 today and declare as true veteran and pg vetrinarian that organic is divine nature in true form safe strong and tomarrow science is going to prve its REALfood/keep up the good work</description>
		<content:encoded><![CDATA[<p>i am 68 today and declare as true veteran and pg vetrinarian that organic is divine nature in true form safe strong and tomarrow science is going to prve its REALfood/keep up the good work</p>
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		<title>By: Joe Dickson</title>
		<link>http://blog.wholefoodsmarket.com/2009/07/supporting-organics-organically/#comment-26296</link>
		<dc:creator>Joe Dickson</dc:creator>
		<pubDate>Tue, 07 Jul 2009 15:21:53 +0000</pubDate>
		<guid isPermaLink="false">http://blog.wholefoodsmarket.com/?p=1770#comment-26296</guid>
		<description>Michael: Thanks for your note. To clarify our position on “natural” – we have been strictly defining “natural” based on our own quality standards for over 20 years. This isn’t a new category for us. While there is no governmental definition for “natural” food in general, we’ve regulated what the term means in our own stores. The natural foods sold in our stores may contain non-organic agricultural products, but they won’t contain artificial flavors, colors, hydrogenated oil, or any of hundreds of other unacceptable ingredients. We define ourselves a natural food store, and the standards that underlie that “natural” claim have formed the basis of our shoppers’ trust that we’ve “done the homework” in selecting products for our stores. All the food we sell meets our quality standards, which are our definition of “natural.”

Let me know if you have any questions!</description>
		<content:encoded><![CDATA[<p>Michael: Thanks for your note. To clarify our position on “natural” – we have been strictly defining “natural” based on our own quality standards for over 20 years. This isn’t a new category for us. While there is no governmental definition for “natural” food in general, we’ve regulated what the term means in our own stores. The natural foods sold in our stores may contain non-organic agricultural products, but they won’t contain artificial flavors, colors, hydrogenated oil, or any of hundreds of other unacceptable ingredients. We define ourselves a natural food store, and the standards that underlie that “natural” claim have formed the basis of our shoppers’ trust that we’ve “done the homework” in selecting products for our stores. All the food we sell meets our quality standards, which are our definition of “natural.”</p>
<p>Let me know if you have any questions!</p>
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		<title>By: Michael Chelnov</title>
		<link>http://blog.wholefoodsmarket.com/2009/07/supporting-organics-organically/#comment-26292</link>
		<dc:creator>Michael Chelnov</dc:creator>
		<pubDate>Tue, 07 Jul 2009 02:34:01 +0000</pubDate>
		<guid isPermaLink="false">http://blog.wholefoodsmarket.com/?p=1770#comment-26292</guid>
		<description>So it sounds like &quot;natural&quot; is a step up from the normal american grocery store fare....

1)As tested randomly, It does not have persistent  pesticides and environmental contaminants, 
 but it has been grown with pesticides and other contaminant containing fertilizers etc...just they are not 
present when randomly tested....

2) it&#039;s basically conventionally grown but &quot;not too bad on the pesticide front&quot;, and has no artificial ingredients or added trans fats.

Some points that come to  mind....

1) It may seem to you that it is an innocent new category, but it seems to me that it does imply in some way that it is almost like organic.... 

2) Organic is supposed  to mean natural  ...the reason people buy and eat organic is because they want natural....

3) Is there a national &quot;natural &quot; food rule?  (actually that is the USDA organic rule...)

4) I think it is a confusing use of the word natural.  

5) why have you created this category? does it have a marketing advantage?

A sincerely concerned shopper</description>
		<content:encoded><![CDATA[<p>So it sounds like &#8220;natural&#8221; is a step up from the normal american grocery store fare&#8230;.</p>
<p>1)As tested randomly, It does not have persistent  pesticides and environmental contaminants,<br />
 but it has been grown with pesticides and other contaminant containing fertilizers etc&#8230;just they are not<br />
present when randomly tested&#8230;.</p>
<p>2) it&#8217;s basically conventionally grown but &#8220;not too bad on the pesticide front&#8221;, and has no artificial ingredients or added trans fats.</p>
<p>Some points that come to  mind&#8230;.</p>
<p>1) It may seem to you that it is an innocent new category, but it seems to me that it does imply in some way that it is almost like organic&#8230;. </p>
<p>2) Organic is supposed  to mean natural  &#8230;the reason people buy and eat organic is because they want natural&#8230;.</p>
<p>3) Is there a national &#8220;natural &#8221; food rule?  (actually that is the USDA organic rule&#8230;)</p>
<p>4) I think it is a confusing use of the word natural.  </p>
<p>5) why have you created this category? does it have a marketing advantage?</p>
<p>A sincerely concerned shopper</p>
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		<title>By: Mary S.</title>
		<link>http://blog.wholefoodsmarket.com/2009/07/supporting-organics-organically/#comment-26291</link>
		<dc:creator>Mary S.</dc:creator>
		<pubDate>Tue, 07 Jul 2009 02:33:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.wholefoodsmarket.com/?p=1770#comment-26291</guid>
		<description>Dear Joe,

I also read the &quot;Alert of the Week&quot; article about Breaking The Organic Monopoly listing Whole Foods and United Natural Foods, Inc. 

Something to remember. . . the importance is not so much how the media frames or presents an issue, it&#039;s what is the truth. At the end of the day, Whole Foods will still be around, they will still champion organics as we know it now and have a very real effect on shaping what it will become going forward. 

Whole Foods is the reason people are aware of organic foods, farms and practices...at the end of the article it says, Will you stand up for organics? Sounds like you will...so will I.

That means I will still be shopping with WFM. The important thing is that we continue to keep ourselves well...good job!</description>
		<content:encoded><![CDATA[<p>Dear Joe,</p>
<p>I also read the &#8220;Alert of the Week&#8221; article about Breaking The Organic Monopoly listing Whole Foods and United Natural Foods, Inc. </p>
<p>Something to remember. . . the importance is not so much how the media frames or presents an issue, it&#8217;s what is the truth. At the end of the day, Whole Foods will still be around, they will still champion organics as we know it now and have a very real effect on shaping what it will become going forward. </p>
<p>Whole Foods is the reason people are aware of organic foods, farms and practices&#8230;at the end of the article it says, Will you stand up for organics? Sounds like you will&#8230;so will I.</p>
<p>That means I will still be shopping with WFM. The important thing is that we continue to keep ourselves well&#8230;good job!</p>
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		<title>By: linda ohair</title>
		<link>http://blog.wholefoodsmarket.com/2009/07/supporting-organics-organically/#comment-26281</link>
		<dc:creator>linda ohair</dc:creator>
		<pubDate>Mon, 06 Jul 2009 21:02:45 +0000</pubDate>
		<guid isPermaLink="false">http://blog.wholefoodsmarket.com/?p=1770#comment-26281</guid>
		<description>I&#039;ve been a Whole Foods shopper for almost 20 years and what I really love about shopping here is Whole Foods ethics. I&#039;ve read about, researched and tasted tons of WFM products. It is rare when I get anything that doesn&#039;t live up to my high standards for what food should do (feed us in a natural, healthy, and sustainable way) taste like (delicious, fresh, and healthy), and cost (fair pricing for quality). But most of all I&#039;m truly grateful that there is still standing a food market where I can buy food that is safe to eat and where I can find an amazing variety of products that I want. I detest the kind of smear campaigns that do nothing but create fear and doubt in a world where there&#039;s too much of that going on. People who start these kinds of campaigns must themselves be running in fear that the masses are catching on to what traditional food markets dish out under the label of food. I for one am grateful there is a company like Whole Foods that I can shop at and know my family and myself are getting real food!! Keep up the good work!!</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been a Whole Foods shopper for almost 20 years and what I really love about shopping here is Whole Foods ethics. I&#8217;ve read about, researched and tasted tons of WFM products. It is rare when I get anything that doesn&#8217;t live up to my high standards for what food should do (feed us in a natural, healthy, and sustainable way) taste like (delicious, fresh, and healthy), and cost (fair pricing for quality). But most of all I&#8217;m truly grateful that there is still standing a food market where I can buy food that is safe to eat and where I can find an amazing variety of products that I want. I detest the kind of smear campaigns that do nothing but create fear and doubt in a world where there&#8217;s too much of that going on. People who start these kinds of campaigns must themselves be running in fear that the masses are catching on to what traditional food markets dish out under the label of food. I for one am grateful there is a company like Whole Foods that I can shop at and know my family and myself are getting real food!! Keep up the good work!!</p>
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