In case you are just tuning in, we’ve been celebrating April with our Whole Trade™ pineapples that are setting a sweeter standard for quality, as well as environmental and social responsibility.

But time is running out for you to enter to win a 9-day trip to Costa Rica! To celebrate the expansion of our ethical sourcing program in Costa Rica, we’ve partnered with Intrepid Travel to offer a chance to win a trip to Costa Rica, home to the Whole Trade pineapple found only at Whole Foods Market. The contest ends on April 30th, so enter your name now for a chance to win.

Our Whole Trade pineapples are grown in Costa Rica on farms that never compromise on providing delectable sweet and juicy fruit, and who keep the health of the planet high on their priority list. Our Whole Trade™ Guarantee ensures that these responsible farms and their workers receive equitable wages and better working conditions – and that you enjoy the best quality tropical treat, delivered to our stores at peak ripeness.

These Whole Trade pineapples are truly amazing. I’ve been packing it in my daughter’s lunch box for quite a few weeks now and she’s still loving it! So are these customers:

    I just picked up some fantastic pineapples from the Princeton Whole Foods in New Jersey. They taste amazing!  I made some fresh pineapple juice with my Norwalk Juicer. Delicious!  —  Tony

    I just ate some of this pineapple and it’s the sweetest pineapple I’ve ever had. I’ll definitely be back to Whole Foods for more. I just wish it wasn’t a 45 minute drive.  —  Joy

Want to know how to select a great pineapple? Carol offers some tips in her post on Busting Myths about Fresh Pineapple. Looking for ideas on how to serve some delicious pineapple? Here are some of our favorite pineapple recipes and you can also check out over 150 recipe ideas from our readers.

How are you enjoying your pineapple?