Join fourth-generation cattleman Will Harris and “Fan Favorite” Chef Kevin Gillespie on Will’s ranch, White Oak Pastures, as they discuss what makes grass-fed beef so unique.
Will explains, “White Oak Pastures works in cooperation with nature to produce premium quality beef that is healthy, nutritious, and good to eat. Care is given to ensure that all of our production practices are economically practical, ecologically sustainable, and that the animals are always humanely treated.”
Established in 1866, White Oak Pastures is comprised of 18 different farms in and around Southwestern Georgia. Will grazes the five thousand-plus cattle on 100% Georgia native sweet grasses. With the help of a loan from Whole Foods Market’s Local Producer Loan Program, Will recently built an on-farm processing facility designed for low-stress animal handling while also minimizing the environmental impact.
True to our commitment to support our local communities, we partner with grass-fed producers from across the
country. Grass-fed beef from White Oak Pastures is available in our stores in Florida, Alabama, Georgia, Tennessee, Kentucky, Maryland, Pennsylvania, Ohio, Virginia and in Washington, D.C. and Princeton and Marlton, New Jersey.
Want to know where the grass-fed beef in your local Whole Foods Market comes from? Just check our Grass-fed Rancher Partners page. And don’t forget to pick up some grass-fed beef in our stores to give it a try yourself! We’ve got recipes and cooking tips along with the whole scoop on the benefits of grass-fed on our Grass-fed Beef page.

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“If you do these things, you end up with some really great beed” – so true. Aside from the endless health benefits of grass-fed beef, it tastes so much better!
August 25th, 2010 at 4:13 pm
This is excellent…respectful of nature, pure farming practices, and the humane treatment of animals! Thank you!
September 1st, 2010 at 4:15 pm
Are these grass fed cattle, grass finished? Has any grain touched their mouths? Thanks! ♥
September 1st, 2010 at 4:46 pm
This sounds good. I have not eaten one bite of ‘meat’ for almost four months and the only way I will do so again is if the animals are raised humanely and organically and eat what nature intended them to eat. Also, the ranches and farms on which they are raised and live on must be wolf and predator friendly, in other words, truly ecologically kind and respectful. Without both of these vital and responsible requirements being faithfully met, I will never eat ‘meat’ again.
September 1st, 2010 at 5:22 pm
Is the beef grass-finished, or has corn and/or grain been a supplemental part of their diet?
September 1st, 2010 at 5:27 pm
How encouraging to know there are a few ranchers that care more about our health then their bottom line! I would like to know if Will practices humane slaughtering of his cattle. Are they processed in the same facilities as all the other cattle? After all the care he puts into their entire life, does he carry that to the end?
September 1st, 2010 at 5:29 pm
Thank you for providing a very informative video explaining just what Grass Fed Beef is. I will be sure to stop and visit my local Whole Foods Market within Ann Arbor upon the third of this month in order to take advantage of the sale they will provide.
Good Day
T.Noble
September 1st, 2010 at 7:35 pm
I am extremely happy to read about humanely raised food. Thank you very much.
September 1st, 2010 at 8:40 pm
Thank you for raising and treating cattle humanely. It’s great to see this kind of integrity and not trying to just make a quick buck. I don’t eat much beef but when I do and when I buy for my family I want the highest quality. Thank you again!
September 2nd, 2010 at 6:59 am
@Diana The beef is grass-finished.
September 2nd, 2010 at 7:27 am
I am feeling so Blessed to be living in such a time as humans are caring again how living beings are cared for as we are all interconnected. I feel fortunate each time I step into Whole foods Market knowing their is so much Consciousness everywhere I look. People are happy, meat market has such a good feel about it. I am wondering with such a Conscious raising of these animals if there demise is as conscious. I would love to hear the answer is yes as then I could feel completely well with taking them in as nourishment. Many thanks, Carolyn
September 2nd, 2010 at 9:51 am
Me and my ghusband really appreciated this video and the education it provided regard this topic. Thanks.
Ericka
September 2nd, 2010 at 11:56 am
The grass fed beef is absolutely delicious! Thanks for providing it at Whole Foods Market. I know of the many benefits of it to the body for good health.
September 2nd, 2010 at 12:02 pm
I love grass-fed beef. But I’m not a fan of euphemisms like “processing facility” (slaughter house) or “low-stress animal handling,” (slaughtering in a new way). In the end, the cattle are killed, and we need to recognize that for what it is. Until we grow animals without brains in labs, that’s going to be the reality of being a carnivore.
September 6th, 2010 at 6:19 pm
I’am 31 years old and only eat grass fed beef since I became informed 2 years ago. Since the time I was born in 1979 the US beef and farming industry did a 180 and turned my dinner into a GMO science lab experiment while autism(yep I have it scumbags), type 2 diabetes, heart disease, and obesity have become epidemics. The baby boomer generation crapped all over my generation but thankfully there are a very small minority of people that actually seem decent.
November 17th, 2010 at 6:31 am