
This is it, folks. The big news I’ve been promising you. All of our U.S. stores will help shoppers celebrate Labor Day by offering ground grass-fed beef at a sale price of just $3.99 per pound on September 3rd only.
This is the perfect way to try out grass-fed beef if you haven’t yet; and if you have, a perfect opportunity to stock up!
Here’s what I think are the most important aspects of grass-fed beef:
- Grass-fed beef ranching is not only good for the animals, but involves managing natural resources and supporting local producers.
- Grass-fed beef is a leaner choice and has a more favorable ratio of omega fatty acids.
- Grass-fed beef is priced fairly for the producer and is worth every penny.
- Grass-fed beef is a delicious alternative to grain-fed beef and cooks a little differently.
We’ve got more details on all of those aspects on our Grass-fed Beef page and you can read about our Grass-fed Rancher Partners and find out who supplies the grass-fed beef that you buy in your local Whole Foods Market. Very cool.
Grill up some unique burgers befitting flavorful grass-fed beef:
- Bahn Mi Grass-Fed Beef Burgers
- Apple and Cheddar Grass-fed Beef Burgers
- Or use grass-fed in any of these 25 ground beef recipes.
Don’t forget to mark the date! September 3rd – One Day ONLY – $3.99 per Pound of Ground Grass-fed Beef. Let’s fire up the grill and cook some beef!

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Whooooo-hooooo!!!!
August 27th, 2010 at 1:17 pm
This summer was all about watching our son learn how to overcome the fear of holding a frog or toad on his own. He’d want to catch and hold these little guys, and would come so close, then pull his hand back. Near the end of August he surprised us all be carrying one into the kitchen for our inspection. Bravo! His grin was priceless!
August 28th, 2010 at 5:13 am
Is the grass-fed beef organic?
August 30th, 2010 at 9:29 am
Too bad it isn’t organic. How about putting that on sale, too!!!
August 30th, 2010 at 9:39 am
Fantastic!!! Grass-fed beef tastes best on the grill, yum. I wish all the beef was grass-fed. So do the cows!!!
August 30th, 2010 at 9:42 am
Is the grass fed beef ever raised or put in a feedlot or CAFO prior to processing?
August 30th, 2010 at 10:26 am
Is there a limit per customer?
August 30th, 2010 at 12:22 pm
What is the fat ratio?
August 30th, 2010 at 12:35 pm
@Jennifer Some of our grass-fed rancher partners are raising organic beef. Check our rancher page to learn more about the ranchers that supply your local store: http://www.wholefoodsmarket.com/grassfedbeef/ranchers.php
August 30th, 2010 at 2:16 pm
@ Brian Some of our rancher partners are providing organic grass-fed beef, and it will be at the same sale price. Learn more about our rancher partners: http://www.wholefoodsmarket.com/grassfedbeef/ranchers.php
August 30th, 2010 at 2:17 pm
@Chris No, our grass-fed beef is grass-fed and grass-finished.
August 30th, 2010 at 2:18 pm
@Eliz No, there’s no limit.
August 30th, 2010 at 2:18 pm
wondering if Grass Fed Beef will be available in CT and where if so
September 1st, 2010 at 9:55 am
I love that you are offering a sale on grass fed beef to showcase it’s value! I also love Whole Foods in general because of it’s diverse offerings.
I would love to see Grass Point Farms milk in your stores. I am a huge advocate of buying food from companies that support farmers who are humane to their animals and practice sustainable farming practices. I noticed that you have a few choices on “organic” milk in your store here in St. Louis (I’m here 4 days a week, haven’t checked MN where I live on the weekends). However, I haven’t seen any that states the dairy cows are grass fed.
I have seen milk from Horizon Organic, and though they may pass the “certified” status from the government, I know that not all of their cows are treated well. I would just like the choice to buy milk from Dairy Farms that I trust.
Thanks for allowing me to comment,
Colleen Peterson,
Circle Pines, MN
September 1st, 2010 at 10:21 am
That’s a good price for a truly prime product. Is it only the ground?
I like mine wood grilled with my own charred Mesilla Valley chilis and about any kind of cheese. I doctor the mix with all sorts of secret dried herbs and spics. We no longer do the buns, rather we make 1/4 lb. burgers and lay them along a nice mixed salad with tomato and onion and whatever else inspires. We do all kinds of dressings.
Please bring on the buffalo – now there is some fine chow – WF has the best that I can find.
September 1st, 2010 at 4:38 pm
the sale is $3.99, what is the cut ground sirloin, ground chuck? Really, a poorly written promotion
September 1st, 2010 at 4:45 pm
I read that your beef is never “ever” given antibiotics. However, I didn’t see the word “ever” when it comes to growth hormones. Has your beef EVER been given growth hormones? If so, when? Thank you.
September 1st, 2010 at 5:01 pm
Hey there,
I’m going to totally dive into this sale on Friday (yay!!) but also wanted to know what percentage of fat these have. My local NYC WFs are selling 85% burger patties as well this week for 99¢ and I wanted to do a mix of regular patties and grass fed patties at a cookout on Saturday to taste the difference. Any info would be great.
Thanks so much for doing this!
September 1st, 2010 at 5:13 pm
Just my opinion, but I don’t personally feel organic is as paramount here as with grain fed beef. With the cows grazing naturally and eating grass rather than grain, I do not think they are exposed to the number of pesticides found in conventional grain-fed cows. Most of the pesticide from tradition beef is from the grains the cows eat.
September 1st, 2010 at 5:20 pm
How do I know this is not Argentine frozen beef?
September 1st, 2010 at 8:39 pm
I have a three questions about the grass-fed ground beef that is for sale:
1: Is it organic?
2: Are pesticides or any chemical treatments used on the grass?
3: Is the beef antibiotic and hormone free?
Thanks — Cindy Davis
September 2nd, 2010 at 4:52 am
Grass Fed beef is inferior beef. There are no proven facts about nutritional value. Plus it is only USDA Select – does not even make choice. Grass Fed Beef is good for ground beef only. Why pay more for something that has no relative cost to the farmer.
The reason I write this I am a farmer and I use to raise grass fed beef – I am now only focusing on Grass and Grain simply because I do not like the way grass fed taste.
September 2nd, 2010 at 6:01 am
I agree grass fed beef is probably more important than organic. Perhaps all of the allergies people are developing is because of the changes in feed from grass to corn. I am personally allergic to corn so I am little biased about grass fed over any other grain fed animals.
September 2nd, 2010 at 7:15 am
@ Irene The Whole Foods Market meat quality standards do not allow the use of growth hormones in any of our meat, grass-fed or otherwise. Thanks.
September 2nd, 2010 at 7:30 am
@Leo We encourage you to visit our website to read about about rancher partners. http://www.wholefoodsmarket.com/grassfedbeef/ranchers.php
September 2nd, 2010 at 7:32 am
@ Cindy Some of the grass-fed beef is organic, and you’ll need to check the rancher partner who provides the beef for your local store to know what is available for you. http://www.wholefoodsmarket.com/grassfedbeef/ranchers.php All beef in our stores, grass-fed or otherwise, is not allowed to be given antibiotics or added growth hormones.
September 2nd, 2010 at 7:34 am
@papercut I checked with our meat experts and they say that the fat percentage may vary by region, so it’s best to check that with your local store. Thanks!
September 2nd, 2010 at 9:02 am
Is it only ground grass fed that is 3.99, or is it other cuts of beef also? Is the ground like the other sales when it’s this price, 3lbs or more??? Thanks.
September 2nd, 2010 at 9:46 am
The meat is select? What is the regular price? I know it will vary by area but roughly what is the regular price becuase $3.99 is still high for ground beef.
September 2nd, 2010 at 10:30 am
Grass-fed open-range beef should be less fatty than the regular feedlot beef (less marbling). My intuition is that, as a result, it should be grilled slower than the feedlot beef. But I am not sure. Does anybody has any advice on this topic?
September 2nd, 2010 at 10:51 am
@Sandy The regular price does vary, but I’ve seen an estimate of $6.99.
September 2nd, 2010 at 12:02 pm
@Cesar Here’s a blog post we put out a few days ago about cooking with grass-fed beef. http://blog.wholefoodsmarket.com/2010/08/cooking-with-grass-fed-beef/ Enjoy!
September 2nd, 2010 at 12:04 pm
@Rose Yes, it is only the ground grass-fed that is on sale for $3.99. There is no limit or minimum. Thanks.
September 2nd, 2010 at 12:04 pm
Your ad says Saturday 9/3, but tomorrow is FRIDAY 9/3 – what day is this sale on?
September 2nd, 2010 at 9:26 pm
@Lynn Not sure where you saw Saturday, but the sale is on Friday, 9/3 ONLY. Thanks!
September 3rd, 2010 at 8:05 am
A better choice for the sale would be whole beef, since ground meats deteriorate very quickly after being ground and lose a lot of food value within fifteen minutes or so.
September 3rd, 2010 at 1:05 pm
Made a pot of chili with my grass fed beef!
September 3rd, 2010 at 5:25 pm
Seriously bummed that they were sold out when we went to get some in Dublin, OH today. It’s not at all convenient getting there and I was really disappointed.
September 3rd, 2010 at 7:54 pm
When is the next sale on grass-fed beef? How much is it per pound? I am allergic to beef in regular grocery stores and am looking for a source.
September 18th, 2010 at 4:29 pm
Thats last but not least making in.
July 23rd, 2011 at 10:14 am
This is a great way to have customers be valued on purchasing and using this ground beef. Will this be available again soon?
February 1st, 2012 at 8:30 am
@Storage Sydney In most stores you can find grass-fed ground beef year round. Since each store does things a little differently, the best way to get the most accurate information regarding the availability of specific products is to reach out to your community Whole Foods Market directly. The link below will help identify the contact information for your store and a Team Member will be happy to chat with you about all the grass-fed options at your store.
http://www.wholefoodsmarket.com/stores
February 1st, 2012 at 9:28 am
will you have a sale on grass – fed ground beef, Please let know.
Thanks Tuleeca
February 1st, 2012 at 5:53 pm
@Tuleeca We will probably not be having a company wide sale on grass-fed beef soon. However, each store does things a little differently and your community Whole Foods Market may be planning a sale on grass-fed ground beef in the near future. The best way to get the most complete and accurate information regarding sales is to reach out to your community Whole Foods Market directly. The link below will help identify the contact information for your store and a Team Member will be happy to chat with you.
http://www.wholefoodsmarket.com/stores
February 2nd, 2012 at 9:19 am