Whole Story

The knife referred to in the ground-breaking film Forks Over Knives cuts in two ways. The movie argues that when we choose to remove or greatly reduce the amount of food we consume that requires knives to eat (like meat) and reconfigure our plates to be plant-strong, we can avoid going under the knife for things like by-pass surgery. Dr. Oz, who will feature the makers and key contributors to Forks Over Knives on his April 27th show, touts the film’s message that we can avoid heart disease, cancer and Type II diabetes simply by changing what we eat as “the Hail-Mary of medicine.” The movie features Caldwell Esselstyn Jr., M.D., author of Reversing Heart Disease and member of the Whole Foods Market scientific medical advisory board and T. Colin Campbell, PhD, author of The China Study. Healthy Eating partner Rip Esselstyn, founder and author of the Engine 2 Diet, makes an appearance as well, and asserts why real men eat plants. This film is a powerful companion to Whole Foods Market’s Health Starts Here education programs and supports our Engine 2 message of eating plant-strong™. Whole Foods Market and Engine 2 teamed up to host several advanced “sneak peak” screening events of Forks Over Knives around the country over the last nine months. The movie officially opens in select U.S. theaters throughout the month of May, giving us the opportunity to sponsor a series of special premiere screening events. These events include receptions where you’ll have the opportunity to taste delicious plant-strong, no-oil-added foods prepared by Whole Foods Market chefs. You’ll also be able to engage in panel discussions following the film with Rip and others. Please check with your local Whole Foods Market store in each of the cities listed below for more information on how to purchase tickets or reserve your seat. April 26 New York City, NY, Sunshine Theater, 143 East Houston Street May 3 San Jose, CA, Camera 7 Theatre, 1875 S. Bascom Ave., Campbell, CA 95008 - Purchase tickets online ($8) http://forksoverknivesnorcal.eventbrite.com/ May 4 Seattle, WA, Landmark Metro, 4500 9th Avenue, Seattle, WA - Please email FOKSeattle@wholefoods.com to request tickets ($10) and get additional info May 5 Phoenix, AZ, Camelview 5, 7001 E. Highland Ave., Scottsdale - Please RSVP to AZSpecialEvent@wholefoods.com to reserve seat: FREE! May 10 Chicago, IL, Webster Place 11 Regal, 1471 W. Webster Ave. May 11 Washington DC, AFI Silver Theatre in Silver Spring Maryland, May 16 San Diego, CA, La Jolla Village theater, 8879 Villa La Jolla Drive, La Jolla, CA May 18 Minneapolis, MN, Lagoon Cinema, 1320 Lagoon Ave May 19 Philadelphia, PA, AMC Plymouth Meeting 494 W Germantown Pike, Plymouth Meeting, PA - Purchase tickets online ($10 movie, $10 dinner, $15 both) http://forksoverknivesphilly.eventbrite.com/ If you’ve seen Forks Over Knives, did it inspire you to put down your knife?