Whole Story

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Special Foods from a Special Place: Iceland!

By Allison Burch, April 29, 2011  |  Meet the Blogger  |  More Posts by Allison Burch
Bubbling hot springs, breathtaking waterfalls, scenic volcanic mountain ranges, crystal clear water. No, I’m not talking about Hawai’i…I’m actually describing Iceland. Okay, I’ll admit it, I was surprised too. Until very recently, the only Icelandic export I was even remotely familiar with was the indie music icon, Björk. And even so, I only know a few of her songs. But lately it seems I’ve been seeing more and more foods from Iceland on our store shelves; and the more I’ve learned about them, the more I’ve learned about the country, since their food, culture and traditions are so closely tied together. For example, the Icelandic people are very proud of their traditional approach to raising animals and how that translates to the purity and flavor of their foods. For example, all Icelandic dairy stock are raised in a free-range environment and graze on natural pastures. They are not given feed with added animal by-products, nor are they given antibiotics or added growth hormones. Also, did you know that dairy cows in Iceland are unique to Iceland and they are the only type of dairy cow in the country? Their origins date back to the cattle brought from Norway during the settlement of Iceland in the 10th century and there has been no import of dairy cows since then. Like the country itself, here are a few products from Iceland that deserve a closer look: Smjör Imported Icelandic Butter
  • Icelandic creamery butter made from the fresh cream of high-quality Icelandic milk
  • A rich, smooth flavor and texture—easier to spread than comparable butter types
  • Because of the extra hours of sunshine during the arctic summer, the milking cows remain out in the field during all hours between June and September, Smjör’s production period
  • Available salted or unsalted and only at Whole Foods Market®
Nöi Síríus Chocolate
  • Iceland’s oldest and largest confectionary producer, using the same methods and recipes for over a century
  • Produced from only full-bodied cocoa beans, the end result is an exceptionally rich chocolate, excellent for baking or snacking
  • Highly sought after by travelers in Iceland, this exceptional chocolate is now available in the U.S. exclusively at Whole Foods Market®
  • Available in four varieties: milk-chocolate, semi-sweet, bitter-sweet and extra-bitter
Skyr.is Icelandic Skyr
  • An Icelandic diet staple for more than 1,200 years, skyr’s soft, creamy consistency has the look and taste of thick yogurt but it’s actually a fresh cheese!
  • Made with Icelandic skim milk, it’s naturally fat free and is packed with protein and calcium
  • Produced by a cooperative of family-run dairy farms and milk producers in Iceland and made in production facilities that run on sustainable energy from geothermal or hydroelectric sources.
  • Member farms are compliant with Iceland’s progressive standards for domestic livestock welfare
  • Exclusively sold at Whole Foods Market® and available in Plain, Vanilla, Blueberry and Strawberry flavors
Need a good excuse to try these foods? What about making something special for Mother’s Day? Try Nöi Síríus Chocolate and Smjör Butter in these super-delectable, highly rated recipes from our online recipe collection. If Mom’s not a fan of chocolate you can whip up a Berry Parfait with Icelandic Yogurt and Granola as a simple breakfast or a light dessert. Have you tried any of these foods yet? What Icelandic export are you most familiar with?

 

19 Comments

Comments

Evan says ...
I absolutely love Smjor and Sirius. Never put together that both are Icelandic! They make some great stuff.
04/29/2011 3:17:58 PM CDT
Lee Collier says ...
How about the Icelandic farm-raised salmon in the Seafood Dept? Delicious!
04/29/2011 6:21:37 PM CDT
tom says ...
wow who knew?
04/30/2011 1:26:54 PM CDT
Thora Colot says ...
I want Whole Foods to start carrying the dried fish....now there is a snack!!!! And healthy! They are currently made in a "chip" form - and I am a potatoe chip addict - but would sure love these healthier perfect alternatives!!! Warning - don't smell it before you eat it!!!
05/02/2011 5:16:33 PM CDT
Eva says ...
Love Skyr and am looking forward to trying the other products. Are they also available on the West Coast?
05/02/2011 8:15:03 PM CDT
Amber says ...
I love skyr parfaits.... but it's really cheese?? Wow! I didn't realize that could be possible!
05/24/2011 2:31:29 PM CDT
Anna Kristín Axelsdóttir says ...
You can mix Skyr into your smoothie, to get a real healthy and great tasting drink, perfect for after working out since Skyr is rich in protein. Best regards, Anna from Iceland :) P.S love this article ;)
05/26/2011 9:07:31 AM CDT
Þórhalla says ...
I´m Icelandic an I love reading all of this. You should try other foods from Iceland ( if you have it) because it´s fresh and all natural
05/26/2011 11:12:41 AM CDT
Jeannette says ...
I spent 14 months in Iceland many years ago. Skyr was a favorite of mine that many of the older people couldn't understand. Coming from America they couldn't imagine a young American eating it. - That was 1962 . . I am so HAPPY you are carrying the product. I will certainly find a Whole Foods and find some tasty Skyr to purchase. I hope you haven't added any sugar or extra milk. Just plain thick Skyr. Jeannette, Astoria, Oregon
05/27/2011 1:06:16 PM CDT
Sigridur Olafsdottir says ...
SKYR - desert-recipie: ( 6-8 pers) Lots of berries mixed with skyr 800g - 2 tabl spoon syrup/Maple - whipped cream-300 ml - mixed carefully into the mixture ummm - very good Best regards Sigga
07/03/2011 12:00:14 PM CDT
Victoria says ...
Love Smjör and skyr.is, which are both from MS Dairies. However, I was recently very, very disappointed to learn that Whole Foods is discontinuing skyr.is. I hope this isn't the case with Smjör as well. However, as they're both from the same company, I'm not holding my breath. If both wind up being axed, I'll be stocking up and once it's gone, well, Whole Foods, you've officially lost a customer. It was great while it lasted.
11/28/2011 12:51:40 PM CST
janejohnson says ...
@Victoria Each store sources their products separately. Thus, your community Whole Foods Market may still be able to offer you the products you love. I encourage you to reach out to them directly in order to chat about the skyr.is. The link below will help you identify the contact information for your store and a Team Member there will be happy to chat with you. www.wholefoodsmarket.com/stores
11/30/2011 12:03:19 PM CST
Sparkle kitty says ...
I love using the butter Smjor in any kind of cooking or just on bread The butter has a clean fresh taste I just discovered the chocolate and can't wait to marry the butter & chocolate into something wonderful !
02/13/2012 11:22:35 AM CST
Jeanie Ransom says ...
I just returned from a vacation in Iceland, where I fell in love with the chocolate -- so happy to see I can get it at Whole Foods! I also became a fan of skyr, which is sometimes served with cream and fruit, or with granola. I had a wonderful skyr blueberry "cheesecake," with a crust made with some fantastic cinnamon-sugar crackers/cookies made by a company called Lu. I really liked the fact that even packaged foods in Iceland contain only basic ingredients -- and the desserts seem to have less sugar. Except for the fact that I'm not a lamb or smoked salmon fan, I'd eat like an Icelander every day if I could. Now I know I can at least get a few of my new favorites close here to home.
08/20/2012 10:55:53 PM CDT
Jo Cagney Brenner says ...
Do you sell any Icelandic breads? More specifically their flat bread? in NYC?
08/30/2012 7:57:04 AM CDT
Debra Landes Walker says ...
Oh my goodness!! Literally. We lived in Iceland and loved the food...oh, how we have missed the yogurt. And now, thank goodness(and Whole Foods) we can enjoy some of our favorites again!!!
09/29/2012 12:00:37 PM CDT
David Lomnitz says ...
Whole Foods also sells Iceland Spring water which is one of the purest waters on earth and uniquely has a high pH of 8.88 all naturally. Delicious and pHealthy.
10/19/2012 8:10:49 AM CDT
Pat says ...
I visited Iceland this past May and absolutely fell in LOVE with the skyr and the smjor. We found the skyr is really great to mix in with your cereals for breakfast..as well as to eat just plain. The butter is out of this world delicious..I'm glad Whole Foods sells it..going to get some Icelandic foods tomorrow. I also really, really like the chocolates...(I'm not really a fan of sweet, sweet) but their chocolates are alot less sweeter than those made other places.
11/21/2012 7:46:33 PM CST
Linnae says ...
How about importing Bitafiskur - Icelandic dried fish snacks They are healthy, full of omega-3's and DELICIOUS! We tried it in Iceland last summer, brought some home and now we're hungry for more! I've searched and there is no source in the US... And Sirius chocolate is incredible as well...
12/14/2012 6:10:23 PM CST