A member of the cabbage family, cauliflower is a hearty vegetable that rarely gets the spotlight. Packed with vitamin C and delicious raw or cooked, it’s time to give this versatile veggie a nod and explore the many ways in which cauliflower can be enjoyed. Most of us are familiar with white heads of cauliflower but there are also colorful varieties of cauliflower that come in greens and purples.
When choosing what to put in your basket, look for heads that are uniform in color with no spots or bruises. Cauliflower will keep for a couple of days in the refrigerator but for the best flavor, cook soon after buying.
It seems that most times I don’t notice apples. In my home we almost always have them around but they are like milk, juice or any other basic staple we buy every week. We eat apples less in the summer when there are so many other great domestic fruits available, but apples always seem to make it on our shopping list. The only time apples rise above the normal buzz of my daily life is when they are absent; gaps in available supply (like we had in August and early September this year) really stand out with a commodity so common and reliable.
Predicting the fall apple and pear harvest dates here in the US is always hard. Apples are grown in just about every part of the country so with weather as wild and varied as it has been this summer, pinpointing exactly when the fruit will be ready has been more difficult than most years. Additionally, fruit importers from the southern hemisphere ship their fruit before the expected domestic harvest. When the domestic harvest comes late, there will inevitably be a gap in supply. By late September we have made the transition from summer to fall fruit at our stores, but only now are we seeing harvest volumes start to build to support the change.
Is the weather cooling down where you live? Here in Austin we’ve gone from a sweltering summer of triple-digit temps to what we now all consider the refreshingly cool high 90s. Hopefully, our outdoor thermometers will continue to dip because fall in central Texas really can be quite lovely.
Even though we haven’t quite escaped the heat yet, we’re all itching to put aside the “no cook” recipes and fire up the burner to cook up a big pot of something.
If you’re looking forward to some cool-weather cooking too, make sure your pantry is well stocked so you’ll be ready to whip up something warm when the cold front comes in. You can start by picking up these Sure Deals from the fall issue of The Whole Deal value guide.
If you’ve got tchotchkes sitting around collecting dust, this show’s for you. In this episode of Urban Eco host Amy Devers shows you how to upscale a kitschy bowl into an eye-catching succulent planter.
Admit it. You’ve got some tchotchke lying around the house that would be better as a planter. What is it?
Courtney Mudge is the Organic Certification Manager for Whole Foods Market. She’s a 5th generation Texan who grew up on a ranch in the Hill Country. When she’s not coaching our stores on organic integrity, she’s being crafty and searching for the perfect taco.
When you hear the word “organic” what do you think of? If you’re at all familiar with organic farming, then you probably know that a certified organic apple has to be grown according to certain standards – such as no toxic or persistent pesticides. Makes sense. You might also know that certified organic beef comes from cows that eat certified organic feed and steer clear (no pun intended) of antibiotics and added growth hormones. All that makes sense too. So, when someone says “organic,” bucolic images of farms, orchards and pastures probably come to mind. Bustling urban grocery stores? Not so much.
Well, like those apples and that beef, Whole Foods Market stores are certified organic. “Wait, what?” – you may ask – “A grocery store can be certified organic?” Yes, it can and we are. Though, I admit it’s a little confusing, especially since not ALL the products in our stores are organic. Basically, our certification means that we ensure the organic integrity of the organic products we sell from the time they reach our stores until they are safely tucked into your shopping cart.
It’s similar to the organic certification for food processing plants. Hadn’t thought of that either? Well, that box of organic crackers you just bought is full of organic ingredients (insert bucolic images here) but what else makes those crackers organic? A lot, actually.
While Organic Harvest Month may be winding down, around here we never tire of celebrating organics. This month we’ve shared delicious ideas for sweet seasonal organic fruit – yellow peaches, Bartlett pears, grapes and raspberries. We’ve given you the top 10 reasons to go organic, introduced you to some of our organic farmers and told you exactly what “organic” means and why supporting organic agriculture is important. We’ve even had our Senior Global Coordinator for Exclusive and Store Brands share his passion and excitement for our 365 Everyday Value® organic lineup. (Seriously. People here are passionate about that stuff.)
And now, a few more reasons (straight from our grocery shelves!) to fall in love with organics:
Quinoa is an ancient grain that has been cultivated in the Andes Mountains of South America for more than 5,000 years. It is sometimes referred to as the “mother grain” and as a “protein powerhouse.” Alter Eco’s organic and Fair Trade Certified Quinoa, available in Black, Pearl, Red and Rainbow varieties, directly supports Bolivian farming families in the ANAPQUI cooperative. You can read Atilio’s story on our Whole Trade webpage.
Erin Schrode is the co-founder and spokeswoman of Teens Turning Green, a student-led movement promoting global sustainability, youth leadership, environmental education and conscious lifestyle choices.
Have you ever felt as if you wanted to “do something,” but didn’t know where to start? Project Green Challenge is that chance, your entry point into action and sustainability. Our upcoming 30-day eco lifestyle challenge is mobilizing high school and college students nationwide through fun, simple and high impact daily steps. We challenge you to complete themed actions each day in October. Can you do it? Can you take your life from conventional to conscious?
I am proud to say that Project Green Challenge (PGC) is an initiative of youth, by youth, for youth! Our team of more than fifteen interns, staff, partners and a number of newly-appointed PGC campus reps has spent the last four months working tirelessly to develop the program structure, corporate and non-profit partnerships, and our multimedia platform. We have spoken with hundreds of high schools, colleges and universities about grounding this initiative, incorporating the Challenge into campus culture, extracurriculars, even curriculum.
Involve your campus – because this is a nationwide competition for schools too. Win an on-campus Sustainability 101 event, eco resource fair, organic lunch for leadership council, ice cream party, green cleaning supplies, and consultation with Teens Turning Green to set your school on a greener path. This is the beginning of a dynamic, collective, student-led movement to shift the paradigm!
We are using social and traditional media, a robust digital platform, and strong on-campus presence to bring the Challenge to you, into the hands of our generation. As a twenty-year-old, I fully understand the need for relevant themes and straight-forward actions to ensure the Challenge is accessible to young people and has maximum impact. Here’s a short video we created that you can post and share with your friends:
Bottom line: I want to empower YOU. I want to inform and inspire, showing my peers that small changes in our daily actions really can have a positive effect on our health and the environment.
Sign up to take the 30-day eco lifestyle Challenge and we will deliver the daily challenges directly to your inbox, complete with resources, tips, a glossary, experts, videos and more. When it is this simple and high impact, there’s no excuse for you not to join the movement to change the world – and spread the word far and wide!
Delve deeper, become more engaged, complete the green, greener and greenest levels of daily challenges, share your experiences with our audience – and you might just earn yourself a spot in the Challenge Finals! Ten finalists will be flown to San Francisco for an educational and inspiring two-day eco summit, which we have titled Green University.
You could win some really phenomenal prizes too! A $5000 college scholarship, $1000 gift card for Whole Foods Market, weekend trip for two to southern California, bicycle courtesy of Natracare, full eco dorm or room makeover, year’s supply of Nature’s Path breakfast and snack foods, organic and ethical clothing, natural body products, and much more.
We aim to raise awareness about conscious living, informed consumption, and the collective impact of individual actions, as well as empower students with actionable steps for their own lives. Help us get the word out! If we all take the Challenge and commit to being the change we wish to see in the world, then yes, we can build a powerful, diverse and far-reaching movement that inspires this generation to lead the transition from conventional to conscious and sustain our world. Sign up for Project Green Challenge today!
Certain foods (like certain people) have unique and interesting reputations. Apples are a good example. Well-noted for “keeping the doctor away” and forever famed for causing temptation in the Garden of Eden, apples are rich in folklore and tradition. Remember Johnny Appleseed, the kind, yet eccentric humanitarian who wandered the frontier early in the 19th century planting thousands of miles of apple orchards? Many are well-documented and still exist today!
Apples are harvested in autumn, in perfect time for cool-weather cooking and baking. Truth be told, apples create serious temptation when baked into crisps, stirred into pancake and muffin batter, roasted with fall vegetables, baked into casseroles, pureed into soups, or sautéed with aromatic spices. Far more than myth and lore, the ancient appeal of the tempting apple is downright reality!
Apples range in color, flavor and texture. Most can be eaten fresh and raw, but not all are good when it comes to cooking. These common varieties tend to hold up well in the kitchen: Gala, McIntosh, Honeycrisp, Jonathan, Golden Delicious, Winesap, Granny Smith, Pink Lady and Fuji.
Calling all banana and pineapple fans — this is an opportunity you don’t want to miss! We’re teaming up with EARTH University to give our customers a chance to win a trip to Costa Rica to visit EARTH University’s lush campus in Guácimo, Limón. Five winners will embark on a seven-day Costa Rican adventure. No purchase necessary! Just visit our contest page to enter by September 30th.
EARTH University students are passionate about affecting societal change and improving conditions in their home countries and the tropics through their knowledge and leadership — like recent graduate Pierre Paul Audate, who advises small growers in Haiti.
Whole Foods Market started selling fresh EARTH University bananas in 2007, then added their fresh pineapples, and were excited to begin offering the new frozen EARTH University Pineapple Chunks and EARTH University Banana Chunks in early 2011. The sales of EARTH University fresh and frozen fruits help fund scholarships, and finance research and investment in organic and sustainable agriculture. (Try our collection of tasty recipes featuring EARTH University pineapples and bananas.)
All of Whole Foods Market’s EARTH University offerings are part of our Whole Trade® Guarantee, which ensures fair prices are paid for products, better wages and working conditions for growers and sound environmental practices.
As a child, I tried to eat raspberries by picking off each tiny bubble (or as I know them now, drupelets), carefully and slowly making quite a mess in the process! Eventually I wised up and figured out it was much easier to enjoy raspberries by popping them whole into my mouth. Nowadays I pity the fool who stands between me and a carton of organic raspberries — I’ll eat them so fast you won’t even know what happened!
When I eat organic raspberries, I’m glad to know that I’m eating fruit grown without harmful chemicals like toxic pesticides. I get to enjoy the pure sweetness from the fruit, whether it’s drupelet by drupelet or by the handful.
Welcome to Whole Story, the official blog of Whole Foods Market.
Don’t know us? In a nutshell, we are the world's leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course, what makes this blog really exciting is YOU — so join the conversation!