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Nicole Bernard Dawes’ mom ran a natural foods store and her dad founded a potato chip company, so it’s only natural she is now on a mission to satisfy families with Late July Organic Snacks.

They’re the kind of snacks Nicole always wished for as a kid, and still searched for years later while starting her own family. That’s when she knew the time had come to recreate classic crackers and cookies with organic ingredients and without hydrogenated oils or artificial additives.

“We started Late July to create a better, more sustainable food system for our children and future generations,” Nicole says.

With help from her father, the founder of Cape Cod Potato Chips, Nicole worked diligently to create snacks that are fun for all ages without compromising on the quality of ingredients — snacks that lived up to her family’s standards so she could share them with other families everywhere.

Family remains the primary focus at Late July, where you’ll find three generations at work, including eight-year-old Stephen and four-year-old Benjamin. “Every time I look at my children I think about the huge responsibility this is,” Nicole says. “I hope to educate people about organics through their taste buds.”

At Late July, that strong sense of responsibility also extends into the community. The company supports several nonprofit organizations through the sale of products, including the Jane Goodall Institute, American Camp Association and Whole Planet Foundation.