An ancient cultured beverage with origins in the Far East, kombucha tea has been revered for thousands of years as “the Elixir of Life” and “the Tea of Immortality.” It’s made by fermenting tea and sugar with a kombucha culture, resulting in an effervescent drink.
Sarah Schomber and Jeannine Bucher, two moms from Asheville, North Carolina, met through their kids and serendipitously realized that they both brewed kombucha at home using a similar recipe. They found it to be an excellent alternative to conventional soda. So they teamed up and after a year of experimentation, created their own unique recipe. The bold tasting fermented drink was so popular with family and friends that they brewed a little extra to sell at the local farmers market and their business, Buchi, was born. With kombucha fans clamoring for more, they transformed an old warehouse into an eco-conscious brewery and became the first woman-owned commercial kombucha brewery in the southeast.
Buchi applied for a Local Producer Loan from Whole Foods Market® to help them purchase additional equipment for their new location. This equipment will help them expand their business and sell their kombucha in our stores in Alabama, Georgia, North Carolina, South Carolina and Tennessee.
Not only does Buchi create hand-crafted kombucha, but they also adhere to a transformative business philosophy. An essential part of Buchi’s business model is playing an active role in building a better community. They are guided by the principle that the power of business can solve social and environmental problems. They believe corporations will have greater economic opportunities when they embrace a philosophy that says “we can do well at being good.” Their mission is to return to wholesome nutrient-rich, regionally produced food that nourishes our bodies, our environment and the local economy. That’s an ambitious and worthy goal and we’re honored that we could help!




February 18th, 2012 at 8:22 pm
Great story on two talented ladies in business. I live in their community and have watched them grow from very humble beginnings working hard and seeking the best counsel along the way. Kudos to Whole Foods for helping move them forward.
February 18th, 2012 at 8:47 pm
I’m so happy to see that you’re distributing Buchi in your Southeast stores! THANK YOU for supporting a natural, local Asheville business! Buchi is the tastiest kombucha I’ve ever had and I’m always excited to get a bottle or two when I hit the store. There ain’t nothin’ like Buchi. I hope one day to see you stocking it in EVERY one of your stores!
February 18th, 2012 at 8:57 pm
Woot! Way to go Buchi – love to see companies that embody their values and strive to do business in a way that incorporates a triple bottom line.
February 19th, 2012 at 11:24 am
I’m so much a fan that I buy it by the growler!
February 19th, 2012 at 12:12 pm
I used to live in asheville and I have tried it. its very good and they are delightful people.
February 19th, 2012 at 9:21 pm
wish I could get Buchi in Northern Virginia. I had it Tennesse and brought home a cooler full. It’s awesome!!
February 19th, 2012 at 11:14 pm
I love my home brew Kombucha (& all those friendly mushrooms) but always find it fun to try other peoples’ beverages,, each can be so unique. Congratulations and keep up the good work Buchi & Whole Foods. much kindness~
February 20th, 2012 at 10:56 am
Great stuff! I lived next door to the N. Asheville Farmers Market and met these ladies. Thank you Whole Foods Market for supporting local Asheville businesses!
February 23rd, 2012 at 11:26 am
Wish I could get some of that in Washington DC! They only have two different kinds (GT’s, which is NOT as good as it used to be) at my store and I would love more variety!
February 25th, 2012 at 6:17 pm
Asheville is so lucky and proud to be the homebase for small food businesses like the Buchi Mamas. Our community supports them all the way.