Author Archive

Artist Discovery Series: Mishka

MishkaMy team has the exciting responsibility of overseeing our national music program – you know, the CDs in our stores. We launched the “Artists Discovery Series” to celebrate exceptional emerging artists who share a passion for the causes and social initiatives that we support as well. We are partnering with Inspire, a leading music and branding firm, to find great artists from around the world. (You can reach Inspire at Inspire@InspireEntertainment.com.)

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A Nice KICK

Guayaki Energy Shot

Ok, so this blog is actually a confession…Well a couple of confessions!

First off, a bit about Whole Foods Market that people may not know…We work REALLY hard!!! I think sometimes people think we are a bunch of crazy hippies that sell natural & organic food and in between hang out in the back room and eat tofu while sipping herbal tea. Well, actually we ask a lot of our team members at all levels of the company and because most of us are so passionate about what we do it is not uncommon for us to be working 50, 60, 70 hour weeks! In fact, I am writing this blog on a Sunday evening at 8:00pm actually as it was the only time I had to sneak it in to the normal workflow. So all of that work and long hours definitely creates the need for an occasional boost every now and then which leads to confession # 2…

I must admit I really love energy shots and quick fix products that give you a nice KICK, when you are about out of gas. And frankly, I have to tell you that caffeine, especially from natural sources has been a good friend to me lately as we all plug away on those long hours!

So, if you are like me and many of our team members then you will be as stoked as I was to try the new Guayaki Organic Energy Shot (GOES). It is the first ever certified USDA Organic energy shot and it is full of wonderful herbs and of course Yerba Mate so that it gives you a smooth burst of energy without a crash. We all have seen those energy shots at the convenience store that are full of artificial colors, preservatives and sweeteners and other junk that you wouldn’t give to an enemy let alone put in your body. Well, now you can get a super clean, super powerful shot when you check out at Whole Foods Market. By the way, they taste GREAT too, so good that Bevnet recently gave the GOES shots a 5 star rating on their site which is a big honor. Check them out when you need a lift!

Whole Body’s Back to School Favorites

Hello!!!

Everyone is headed back to school! Parents get a reprieve while kids get on their schedule again. Since different parts of the country go back to school at different times, we focus on back to school for both August and September in Whole Body, and you’ll find some great products featured. Need a great vitamin? In August we highlighted New Chapter’s Every Kid Organic MultiVitamin. It is kind of like a Pixie StixTM except it is a supplement and made with organic sweeteners. The Goodness Grape flavor is exclusively available at Whole Foods Market!

In September we are featuring a full array of fun kid’s bath products from Aura Cacia. My daughter loves pumping the foamy body wash herself and playing with the bubbles. (Yes, that’s her in the photo!)

In addition to these featured products, all of our Whole Body departments have an amazing array of kid’s products for all ages and many of our stores are featuring notebooks and other back to school supplies from New Leaf Paper, which is a company that is changing the way we look at paper production. Did you know that by switching to paper made with post-consumer recycled content is a great way to reduce your environmental impact? Not only do you save trees, you save water, energy and reduce greenhouse gas emissions as well. This is because making paper from waste paper is a less polluting and less resource intensive process than making paper from trees.

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Fun in the Sun

Hey everyone! It is summer time and it is officially the time of year I miss my hometown area the most. I grew up spending summers in Surf City, NJ on Long Beach Island and spent probably 8 hours a day in the sun. Well, now we know that is not the best idea and also that if you are going to surf the summer away, you better be wearing some strong sunblock.

Some of my favorites include: Dr. Hauschka SPF 20, Aubrey Organics Green Tea SPF 25 & California Baby SPF 30 Fragrance Free (for the little ones). For more information on summer sun protection check out this pdf of our Be Good To Your Whole Body brochure from June. Don’t forget to grab some Aloe Vera Gel too, just in case you do get burned, it is still the best for soothing sun-fried skin.

On another note, if you are like me with stress, travel and the general day-to-day chaos, you might not always eat enough vegetables or greens. This month we launched a great EXCLUSIVE product from the folks at Amazing Grass called Amazing Meal. There are 3 flavors (Original, Chocolate and Pomegranate-Mango) and it provides a power-packed punch with 3000mg of raw greens, a serving of protein, a blend of goji, maca, açaí and other antioxidant rich foods, complemented with a probiotics and a comprehensive enzyme blend. It is guaranteed to liven up your morning shake or give you a quick boost while on the run this summer.

Have fun!

Whole Body Exclusives

Hey fellow Whole Bodies! Jeremiah here, the Senior Global Whole Body Coordinator. Having been in the natural products industry for 15 years I have never seen a more exciting time than now. Check out the shelves this month for all kinds of fun EXCLUSIVE products launching. Many of them are what we call “mission driven” or, in other words, they support a cause besides just making a profit. For instance, we are launching three new soaps from Alaffia (check out Jessica Johnson’s Whole Trade post for more scoop on these), which directly support the small community of Togo, West Africa. This is also a Whole Trade Guarantee group of products so we donate 1% of our sales to the Whole Planet Foundation on those items too!  Another great story is the three soaps from Save Your World (SYW). Not only do these soaps smell and feel great but for every bar you purchase SYW leases one acre of Rainforest for one year preserving it from being chopped down! So check out Whole Body and make a difference while you take a shower!!! (And, oh yeah, of course all of the exclusive products meet our new super clean Premium Body Care Standards!)