Nick Moless has been a team member for our global produce procurement office since 2001. He has purchased several commodities for Whole Foods Market including berries, hard fruit and row crop vegetables. Nick’s favorite fruit is the Adriatic fig.

One of the fruits I look forward to all summer long is the fig. The fig season is broken up into two parts. The first small peak, known as the breba crop, occurs in May. This fruit really just serves to whet our appetites until the second peak, which occurs in early August. The “fig” crop, as it is known, brings with it the largest volumes, greatest varietal selection and the best tasting fruit of the year.

Maywood Farms, which is owned and operated by the Steinacher family, is a grower we love at Whole Foods Market. A couple of years ago I had the opportunity to visit this farm in Corning, California, and I learned all about their story. Read the rest of this entry »