Author Archive

Bringing Spring Flowers to Market

Fresh produce and flowers: these two have a lot of differences but there are some interesting parallels from the business side of things. Some items are regular and reliable — even with crazy weather conditions – appearing like clockwork at just about the same time every year and progressing though the harvest season in a consistent, even predictable way. Others are impossible to predict, particularly in the early spring when the weather is at its worst. Case in point: artichokes. Regardless of our history and experience with the crop, it seems every year artichokes have a way of turning the most seasoned buyer into a doe-eyed novice. The same is true of field cut daffodils and prognosticating the true start of the springtime flower season.

Like many springtime bulb crops, cut daffodils have a greenhouse season and a field season. And while the greenhouse product tends to be easier to predict, field daffodils are larger, hardier and, generally, more desirable. Rain (and the associated cloud cover), temperature (air and ground), plant stage and harvest conditions will all conspire to influence scheduled harvest days. And because the season is so short and the window of optimal harvest conditions so narrow, the available supply can go from feast to famine and back again in a matter of days.

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Peak Pick: Asparagus

The 2011 North American asparagus season got off to something of a shaky start in Mexico this year. The hard freeze that blanketed most of the U.S. a few weeks ago stretched far into Mexico as well – freezing several days’ worth of the early asparagus crop. Pictures came over prompting comments for new displays of “poparagus” or “asparasicles.” Seriously though, Arctic air dips in the jet stream don’t normally reach this far south and many crops (particularly tomatoes and other summer vegetables) were severely damaged. The winter growing season is hard on growers. Even in areas that historically have moderate weather, a single errant weather system can wipe out or significantly reduce available supplies.

Fortunately, asparagus will bounce back from this early bout of weather with only a brief interruption in supply. The season is short in specific growing areas but asparagus production will cross the border into California in a few weeks and continue to march up both coasts and into New Jersey, Washington State and Michigan as we get closer to summer. The deep freeze we experienced in January will impact supplies in February, but March will signal a much larger range of available sources.

Asparagus in the field is not much to look at. In fact, if you are driving through an area where it is produced, it is easy to mistaken a working asparagus field for one that is lying fallow for the spring. Walk the field and the experience changes completely. It’s the first tender shoots of the plant that are harvested and seeing them poke through the soil is a beauty to behold. As spring progresses and the weather warms, the asparagus plant emerges and the fern-like bush will produce a red berry that is tilled back into the field to help feed the plant for the next season.

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Carrots are a Consistent Friend

Unlike some vegetables, carrots don’t usually give me much trouble in my garden. I always sprinkle a few seeds randomly around my garden, mainly because I love to see my kids’ faces when we dig them up. As with potatoes, carrot harvesting is like a treasure hunt! Most are of a uniform size and shape but occasionally we get a giant or oddly shaped specimen that delights my children (and me). Home carrot gardening is pretty simple; you just make sure you have deep sandy soil, weed and feed occasionally, and chances are your crop will come in just fine.

Organic carrot forecasting at work is also relatively simple year after year as they are a staple for a natural foods store, and the supply and sales are generally very steady and consistent. Our business in carrots is so consistent that they are often used as an anchor for trucks. We will take amounts we are ordering up or down to make sure we are keeping trucks full. Carrots are so reliable that when we have a winter like this one — where ground temperatures are low and conditions are wet — the trouble with carrot production comes as something of a shock to everyone.

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Vegetable Focus: Broccoli

With the holiday season behind us, many look toward the new year with a renewed commitment to healthier eating. I know I do. While I still love my starches and proteins, they will move to the number two and three spots on my plate in favor of a larger portion of vegetables. Moving out of winter and into spring, the vegetables of choice will change; but for January it is all about broccoli.

A member of the very large Brassica family of plants, broccoli is one of the most popular vegetables in the U.S. It is also an extremely important organic crop for large and small producers and retailers alike in that it provides a consistent volume anchor for farms. This gives retailers the ability to schedule more frequent deliveries (for freshness) and also enables growers to plant and sell slower moving varieties of vegetables that they can use in crop rotation with broccoli for better soil health. Read the rest of this entry »

Best Ever “Super Bowl-O-Mole” Year III

We moved our national produce buying office (where I work) right after Thanksgiving. The office we had before was nice but the new one is spectacular. It’s located in downtown Watsonville, California — and the building reflects the flavor of the community surrounding it. But most importantly, we now have a functioning kitchen and are able to prepare dishes here! Last week we focused on guacamole and the office challenge was to bring the best ever “Super Bowl-O-Mole” recipes. Four team members rose to the challenge.

Guacamole is extremely important this time of year because of football season — think college bowl games, the playoffs and, of course, the Super Bowl. We sell more avocados in January than any other month of the year and the demand for ripe fruit is intense. Rodrigo, our global avocado buyer, has a monumental task this time of year. First, he has to make sure our suppliers throughout the country have enough fruit in the pipeline to supply us (and our customers). Next he has make sure that the available supply is delivered at the right stage of ripeness (not easy in the dead of winter) because, like bananas, green avocados really have no value to anyone.

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The Romance of Fresh Herbs

Call me a sap but I believe fresh herbs are just about the most romantic things you can cook with in the kitchen. I’m no critic of dried herbs, mind you – I have a shelf full of tiny bottles of indeterminate age that are fine in a pinch (pun intended), but nothing makes a meal or engages the senses quite like the look, feel, taste and, certainly, the smell of fresh herbs.

I have a cutting board and special knife exclusively dedicated to chopping herbs. The board is wooden and bowl-shaped in the center and the knife is like a hand held pendulum that chops the herbs through a gentle rocking motion I now associate with warmth and comfort. I’ve tried new technologies over the years, including the loud, bone-jarring choppers that made my palm (and head) hurt and the overly elaborate electric food processor that felt like a messy and unnecessary escalation. In the end, I always return to my bowl and pendulum — back and forth, the fragrance of the herb increasing with each pass of the blade.

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A Good Start to Citrus

By December, we generally know what the domestic citrus season will be like. Citrus trees need a period of cool weather at the end of the fruit growth cycle to bring out the color and to balance out the flavor. Citrus trees also need rain at just the right time and in just the right amounts to make the fruit just right. This year the weather has been very good in some areas, not so good in others. For the most part, though, we are off to a good start.

Citrus trees are notoriously temperature sensitive, so orchards are planned in areas in the U.S. that do not historically have prolonged periods below freezing. The Sun Belt for citrus production stretches from Florida to California, with Louisiana, Texas and Arizona all having large-scale commercial production. Each growing region has its own characteristics and special varieties. Here’s how things are shaping up with the main citrus growing states. Read the rest of this entry »

My Favorite Thanksgiving Sides

My father-in-law, John, is — and has been for the last 15 Thanksgivings — the bird cook. I get to brine the turkey, but John is the person who roasts it to perfection. This, by the way, is fine by me because I get to focus on the side dishes, which enables me to showcase some of the extra special bounty of the fall.

For me, side dishes also include appetizers and there are plenty of quick and easy additions to the pre-meal. The first is simple – “easy to peel” citrus. Both Clementines and Satsuma Mandarins have started harvesting and by Thanksgiving the quality and flavor is spectacular. I’m a fan of the stem and leaf Satsuma — aside from the incredible flavor they are the easiest to peel, which makes them a favorite with the kids.

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My Stuffing is Better Than Yours

Every Thanksgiving, I brace for the inevitable “my stuffing is better than your stuffing” debate with my wife Erin. Growing up in the south, my stuffing is cornbread based. Hers is sourdough bread based, befitting of her Northern California upbringing. I’ve seen other changes in the Thanksgiving I remember as a kid — fresh cranberry relish replacing the red gelatin lump of my childhood, for example — but I have stubbornly remained loyal to the pecan cornbread stuffing of my youth, making it every year in honor of my southern roots.

Talking about stuffing with others is an even broader exercise in diversity. I’ve found a great many commonalities, but even more differences that I have incorporated into my own recipe. The one thing all stuffing dishes share is copious amounts of fresh vegetables – a reality that has our produce buying office abuzz as we count down the days to Thanksgiving. Read the rest of this entry »

Harvesting Mystery Pumpkins

September is an overlap month in the world of vegetables. Tomatoes, squash, corn and other summer vegetables are still available in abundance and while most of these are still quite good, the cool fall evenings and crisp mornings bring with them that familiar tug in my tummy to the hardier greens and roots of fall. The return of the harvest moon also marks the appearance of winter squashes and pumpkins along with the gateway event of the holiday season — Halloween!

At our global produce buying office, this is a touchy time as purchasing overlaps between our local/regional growers and the much larger national growers. As it is next to impossible to pinpoint the exact end of the local season across the country, our task is to make sure our office is ready to support each region during the cold winter months.

At home, the fall garden harvest has been a huge disappointment. The El Niño rains of spring and summer that brought lush early plant growth to my mystery pumpkin bed also brought powdery mildew that robbed my vines of their vitality and late summer productivity. Many of the early squashes and pumpkins were affected as well, with stunted growth or by dropping off of the vine altogether. What is bad news for me is great news for the pumpkin growers and sellers in the area — it’s impossible for me to walk by a pumpkin display without buying something.

Fall food for me is all about greens (lettuce and cooking), soups and stews. The tomato-cucumber-corn combination that sustained my family in the summer months will still happen occasionally since October tends to be very mild in my area of the U.S., but lettuce salads, sautéed greens with rice, and a wide variety of soups and stews start to work their way into my weekly menu. Read the rest of this entry »