Jennifer was invited by Allegro Coffee Company to tag along on an origin trip to Honduras. Here’s her recap of the week she spent there.

Jennifer was invited by Allegro Coffee Company to tag along on an origin trip to Honduras. Here’s her recap of the week she spent there.

As you may know, we've had a series of cold fronts passing through the state of Florida in recent days. We've received a lot of questions about how this weather affects supplies of products traditionally produced in Florida during the winter months. Here's a quick recap:
Here at Whole Foods Market, we are always driven by our Core Values, and that includes selling the highest quality products available, satisfying and delighting our customers and ca
Darrin Daniel, Allegro Green Coffee Buyer
Armenia, Colombia October 2nd thru 6th

Josiah provided this field report from his visit to these orchards in early September.


I just visited Ron Cottle, one of the better conventional and "emerging organic" growers (and long-time vendor/partner with Whole Foods Market) in Eastern North Carolina and took a bunch of pictures to share. He is just about wrapped-up with organic and conventional blueberries and is just now starting his blackberry harvest (they're awesome!), and in about 8 to 10 days will be full-speed ahead with his organic grape tomatoes.
Welcome to Whole Story, the official blog of Whole Foods Market. Don't know us? In a nutshell, we are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course what makes this blog really exciting is YOU — so join the conversation!