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There’s only a few more days until the end of the world (record)! That’s right folks, the PARMAGEDDON is upon us and we couldn’t be more excited!

In 2008, we set a new world record for the Most Parmesan Cheese Wheels Cracked Simultaneously by cracking open nearly 300 wheels of cheese. We upped the ante each year, and held the title until last year when a Canadian grocery chain cracked open 378 wheels of our favorite out-of-this-world cheese.

Now we’re taking back our title! On Saturday, March 9, 2013 at 3pm EST, join us in our stores across the US, Canada and the UK as we simultaneously crack open and sample more than 400 wheels of authentic Parmigiano Reggiano.

Marvel at the spectacle of our cheese mongers cracking open these 82 pound beauties! See the centuries-old technique in action, which uses five different types of knives to preserve the cheese’s internal crystalline structure and crumbly texture. Most importantly, get free cheese samples!

Each store goes all out with food pairings and special activities, so you don’t want to miss it. Stop by your local store for this fun event and witness history in the making.

How do you like your Parmigiano Reggiano? Right off the wheel? Baked into a crisp cracker? Sprinkled on pasta? Tell us below. We’d love to hear your favorite ways to enjoy this astronomical fromage!