Whole Story

Great news for recyclers out there! Some of our Whole Foods Market stores are piloting a new program for recycling #5 plastic with Preserve called Gimme 5. If you don’t have the recycling numbers memorized (like me), #5 is commonly used in containers for yogurt, cottage cheese, hummus, medicine bottles, etc. I’m told that many communities don’t have recycling for #5 plastics and when it is collected, it’s often shipped to Asia to be burned as energy. Yuck! Oh yeah, as an added benefit, Gimme 5 also accepts Brita water filters for recycling. (Since water filters are all different, this is only for Brita.) So here’s the deal. You bring your #5 plastics to a drop-off bin at our participating stores. (We’re starting with our stores in the Midwest, North Atlantic, Northeast and Northern California. Check for specific stores.) We’ll send the plastic to Preserve, who make recycled household products including toothbrushes, razors, tableware, and kitchen products. When they get it, the plastic is ground up and turned into clean plastic pellets. The pellets are then sent to Preserve’s manufacturing facilities to be transformed into new Preserve products. Obviously, when you choose to purchase Preserve stuff that closes the loop on the whole recycling chain. How cool is that? Preserve Gimme 5 is supported by a partnership with Organic Valley and Stonyfield Farm. Pats on backs all around. This whole program started because Preserve wondered: “Wouldn’t it be cool if more people could recycle their #5 plastic? They could just fill up their reusable shopping bags and drop off their #5s every time they go shopping at Whole Foods Market.” A Green Mission Team Leader in our Reston, Virginia store had the same good idea. Together they piloted the first Preserve Gimme 5 program and it worked! Store guests loved the bin and filled it with so much clean #5 plastic that Team Members emptied the bin three times a week. Preserve called their friends at Organic Valley and Stonyfield Farm. Together, they agreed to fund a program that would make #5 recycling available at other Whole Foods Market stores. Preserve hopes to expand Gimme 5 to more Whole Foods Market stores in the coming months. If your store isn’t on the list of current stores and you’d like to see it in your store, post a comment below and I’ll make sure the stores and Preserve get the message!