Whole Story

The Official Whole Foods Market® Blog

Preparing for Ramadan

By Yvonne Maffei, July 27, 2011  |  Meet the Blogger  |  More Posts by Yvonne Maffei
Yvonne Maffei is a food writer, recipe developer and publisher of www.MyHalalKitchen.com, a blog showcasing culinary tips and healthy halal recipes. Throughout the month of Ramadan she’ll be hosting giveaways for Whole Foods Market gift cards and Saffron Road coupons on her blog. Here, Yvonne shares the purpose and traditions of Ramadan and how she celebrates this holy month. Ramadan is fast approaching, and I’m getting my kitchen ready for a month of celebration with my family and community.  In case you’re not familiar with Ramadan, it is an incredibly important holy month for Muslims. For us, it is a time of reflection — a time to develop compassion for those who live with hunger and thirst as a way of life, and to do something to help them. It’s a time to practice self-control and willpower in the face of numerous temptations; and to purify one’s self by taking time to focus on character and purpose. During the month of Ramadan, many Muslims fast between dawn and sunset. Since the fast is not for a full 24 hours, we still eat twice a day — suhoor, a meal eaten before the sun begins to rise and iftar, the meal that breaks the fast at sunset. In my home, we typically start the day with a hearty, healthy breakfast that has lots of protein: eggs, beans and meats. We avoid carbs and sugary foods since our next meal is 15 hours away, and the last thing we need is a sugar crash! The iftar often starts light, with soup or an appetizer, to transition from the fast. A cherished tradition of Muslims around the world is to break the fast by eating fresh dates. Here’s a simple way I add a fresh spin on the date tradition. I prefer to use Medjool dates because they’re thick and meaty and easy to stuff. Dates with Crème Fraiche, Pistachios and Lemon Zest

3 large Medjool dates 9 whole roasted almonds 3 tablespoons crème fraiche Lemon or orange zest Several pistachios, roughly chopped

(I show how to make crème fraiche and how to preserve citrus peels on my blog, My Halal Kitchen.)

  1. Wash and dry the dates. Make a clean cut to open the date and remove any pits.
  2. Stuff each date with 3 whole almonds and close it gently with your fingers.
  3. On a plate or platter, arrange the dates nicely in a row.  Dollup the creme fraiche on top of each one. Finish with lemon or orange zest and chopped pistachios.
  4. Serve at room temperature. Serves 3.
Whole Foods Market has been integral to the meal planning I do for Ramadan.  As a bonus to the organic and natural foods, there are so many items I feel comfortable using because they’re either halal-certified (like Saffron Road’s frozen entrees, chicken products and new broths) or they’re alcohol-free, such as some of the flavored extracts commonly used in baking. This makes my life a whole lot easier. If you’d like to try these offerings out too, every Wednesday during Ramadan (which falls right around the month of August) I’ll be giving away a $100 Whole Foods Market gift card and coupons for five delicious frozen entrees from Saffron Road on my blog My Halal Kitchen. You can also check my blog throughout the month for tips on organizing your Ramadan feast, additional recipe suggestions and more. As for me, I plan to invite some friends to break the fast with me at least once during Ramadan. I view this opportunity as an offering of food and friendship and a chance to bond at the special moment when we’re finally able to put something in our mouths and savor it with those we care about. My guests usually don’t stay long, though, as there are evening prayers at the mosque that everyone wants to attend. To eat and run after iftar is totally acceptable in Ramadan! Ramadan is a special time and we see it as a gift, not a burden. We’re happy to fast and happy to enjoy the foods we’re blessed to put on our table.  Many people like to make their family’s favorite foods during the month of Ramadan, perhaps because when one breaks the fast, the food is just so much more appreciated than any other time of year. I also think it tastes better, maybe because I’m hungry by the time I eat iftar, but more likely it’s because during Ramadan I’m reminded that food is a miracle and that nothing as sacred as food should ever be taken for granted. What’s on your shopping list at Whole Foods Market this Ramadan?
Category: Food & Recipes

 

94 Comments

Comments

Mansoor says ...
Very timely article - thank you Whole Foods for promoting Ramadan! You gained a customer today.
08/03/2011 5:05:19 AM CDT
IMA says ...
This sounds delicious but I am on a low fat diet. Do you think this will work with yogurt instead of creme fraiche?
08/03/2011 5:38:54 PM CDT
Ed Pickett says ...
Just read that you caved, and no longer mention Ramadan: :: http://blogs.houstonpress.com/eating/2011/08/whole_foods_we_should_not_high.php I can't tell you how disappointed I am. What I can say is that you've lost a customer.
08/09/2011 1:16:22 PM CDT
Bunnie Watson says ...
Disappointed to hear that Whole Foods has capitulated to a vocal minority that does not believe in the freedom to observe non-Christian religious practices in America. Your excellent, open-minded postings have now been neutralized by your decision not to promote halal foods for Ramadan. Expect to hear from many of us customers at Christmas and Easter when you connect your product offerings to those holy days. Liberty and tolerance should not be sublimated to whoever shouts the loudest.
08/09/2011 1:25:56 PM CDT
Moiz says ...
Just when I thought Whole Foods was Muslim friendly... its not: http://blogs.houstonpress.com/eating/2011/08/whole_foods_we_should_not_high.php
08/09/2011 2:49:41 PM CDT
Bobby Hawley says ...
Hi everyone, We’d like to address the many comments regarding the promotion of halal products in our stores. We are still carrying and promoting halal products for those that are celebrating Ramadan this month. We never sent a communication from our headquarters requesting that stores take down any signs or remove any part of this promotion. We have 12 different operating regions and unfortunately, one region reacted to some negative online comments by sending out directions to promote halal certified foods and not specifically the holiday of Ramadan. We’re extremely excited about offering a selection of halal products for our shoppers and we stand behing them AND our promotion of them.
08/09/2011 3:05:28 PM CDT
Julia says ...
Ramadan Mubarak! Looking forward to trying the recipe :)
08/09/2011 3:50:07 PM CDT
CS says ...
After reading about your email to your stores which stated in part ""We should not highlight Ramadan in signage in our stores as that could be considered 'Celebrating or promoting' Ramadan.", I will no longer support Whole Foods in any way. I do not support the racism and anti-Muslim direction of your company.
08/09/2011 3:51:24 PM CDT
Mohamed Abd El Aziz says ...
Great article, I LOVE It. I live in Redmond, WA area, and I pass by whole food at least once a week. It is a must-stop visit for me now whenever I'll pass by it:)
08/09/2011 5:19:28 PM CDT
Richard says ...
CS, Moiz, and Bunnie - I too was initially concerned but this appears to be a ReTweets gone mad, Please see this article: http://www.theatlanticwire.com/national/2011/08/how-whole-foods-got-accused-of-caving-to-bigots/41035/
08/10/2011 4:05:03 AM CDT
Uzma Ahmad says ...
Although I am relieved that Whole Foods did not send out an e-mail to their operating units instructing them not to reference Ramadan, I'd respectfully point out that characterizing the issue as isolated to one operating unit is not an adequate response. Whole Foods has one board of directors, a CEO who extols the importance of having a corporate 'culture of love and care' and a commitment to community citizenship. Please consider diversity training for your management at the operating level. A customer complaint that is driven by racism or prejudice must be critically evaluated by management before acting on it!
08/10/2011 9:20:45 AM CDT
Zubin Nur says ...
I would like to thank you for giving attention to Ramadan, infact I applaud you for doing so. Thank you for the article, for the recipes and generally THANK YOU for great products too. Zubin Nur
08/10/2011 9:27:27 AM CDT
Shemma says ...
Love that WholeFoods is selling Halaal foods for the month of Ramadan - but it sure would be great if they could continue beyond this month - including selling halaal meats. I didn't read that this was going to be an ongoing thing. I am not Muslim, but have lots of Muslim friends and like to serve them halaal foods when they come to visit.
08/10/2011 9:31:42 AM CDT
Sarah says ...
Thank you for this great article! I also cannot wait to try the delicious date recipe! Thank you for this! Much appreciated!
08/10/2011 9:34:49 AM CDT
Sumera says ...
I did not know Whole Foods provided halal options! Now that I know I will definitely pay the extra money to buy from Whole Foods.
08/10/2011 9:35:55 AM CDT
Amna Kamal says ...
What a lovely article. Thank you Yvonne and thank you Whole Foods for sharing this perspective on the beautiful, holy month of Ramadan. I shop at Whole Foods once in a while since my local store is about half an hour away. But you will see a lot more of me in the future. Happy Ramadan everyone!
08/10/2011 9:42:27 AM CDT
Ron says ...
Wonderful article!
08/10/2011 9:51:06 AM CDT
Mk says ...
Great article Yvonne! So happy to see how you have captured the real meaning of Ramadan! It's great to see how Whole foods is retailing halal foods! We will definitely be trying these new items:) keep up the great work. Ramadan Mubarak!
08/10/2011 9:55:59 AM CDT
Barbara M. says ...
Thank you Whole Foods, Whole Story and Yvonne Miffel. You have made sun shine on my gray Seattle morning. Loved the information sharing on what Ramadan is and how Muslims feel about it. I am not affilisted with this religion but I hope you have started a trend to shine light on the positive aspects of the Muslim community. The date recipe is fantastic.
08/10/2011 10:44:19 AM CDT
nalini says ...
Great article, sorry to read some negative comments to Whole Foods. I'm am not muslim, yet I appreciate that a major food chain has taken the lead on this. This is America and we live here among so many different cultures. Born and Raised here, I learned that being civil,respectful and tolerate has always been core value of our nation. Other food chains recognize the Christian and Jewish holidays and LINE the aisles with sales and commonly used products. Those of you that shop during the holidays experience the rush and chaos in many stores. We know how difficult it is working and maintaining a family as you try to follow your traditions and culture. Most of you probably appreciate that you have access to a store that caters to you by bringing in extra stock, special items and in some cases they fill a entire aisle with certain foods for the occasion. So why not respect Whole Food for doing the same for others. I see it as a convenience for their customers to find the items they use and need for the occasion. We see the same done for 4th of July, Memorial Weekend and Thanksgiving which is non denominational, yet all of us no matter what religion will run to the stores for all these sales. We are Americans and should honor that by acting with tolerance and support. Thank you Whole food for taking the lead on tolerance and support. Happy Holiday to all. PS whole food, I haven't seen anything yet for Hindu's for Diwali and Holy yet,maybe that is to come soon.
08/10/2011 11:41:04 AM CDT
Mary Bohm says ...
Thanks for letting us understand this important ritual. It is no stranger than meatless Fridays and Lent in my Catholic tradition. Peace
08/10/2011 1:27:28 PM CDT
Margaret says ...
NO meantion of Easter, Christmas or any Christian holiday...Passover and Fourth of July?????? Come on folks...give the Christians a break. Respect the MAJORITY of your customers.
08/10/2011 3:15:25 PM CDT
Kim says ...
I left this comment on the woman's blog who had comments against this...sorry...just said there that I am very impressed you didn't cave in to all the bigotry out there. I am not Muslim, just a plain white redneck...I am so tired of all the bigotry in this country. Good job, guys...
08/10/2011 3:54:54 PM CDT
Subie says ...
Thank you! For including us!!!! I have never been to WholeFoods, but after seeing this I will definitely buy from there!!
08/10/2011 4:20:29 PM CDT
Kismet says ...
As a young upper-middle class professional female with a small child at home(i.e. an interest in organic/healthy living and the means to do so) - I fall into a demographic that Whole Foods is after. I am also a Muslim and let me just tell you how EXCITED I am that Whole Foods is participating in this campaign. Thank you for the recognition for this community and this holiday. Although I typically favor my locally-owned grocers, you've now earned yourself a loyal customer in me. I greatly look forward to the possibility of an expansion of this campaign in the future - perhaps to include in-store promotion as well?
08/10/2011 5:19:25 PM CDT

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