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SXSW Food Blogger Bash Recap & Gift Bag Giveaway

By Winnie Hsia, March 22, 2009  |  Meet the Blogger  |  More Posts by Winnie Hsia
After four days of running between panels, keynote speakers and core conversations during the South by Southwest Interactive (SXSWi) Conference, I was exhausted and needed refuge from the madness of the Austin Convention Center. Thankfully, I’d received an invite to the Austin360.com SXSW Food & Wine Blogger Bash, sponsored by Whole Foods Market and Go Texan and hosted at our flagship store’s wonderful Lamar Culinary Center. Little known fact – I started with Whole Foods Market as catering staff for the Lamar Culinary Center, so I know the place well and was very pleased with how the cooking school space was transformed to house not only a foodie meet & greet, but also wine tastings from the GO TEXAN wine program and demonstrations from two of the best chefs in town – Tyson Cole from Uchi and Jesse Griffiths from Dai Due Supper Club. Some highlights of the night:
  • During his demonstration of a fabulous herb stuffed flounder, Jesse explained that flounder start off like most fish with eyes on either side of their heads and over their lifetimes, one eye migrates over to sit adjacent to the unmoved one!
  • Tyson Cole demonstrated how to prepare rice balls (or in his words “primitive sushi”), though there was absolutely nothing primitive about the amazingly delicious dish he created.
  • GO TEXAN sponsored a blind wine tasting comparing four Texas wines (all under $20) with their price comparable counterparts from around the world. The surprise of the night? The Texas wines were all unique, tasty and reasonably priced!
In addition to the food and wine provided by Jesse, Tyson and GO TEXAN, the Lamar Culinary Center also provided a beautiful spread of locally inspired appetizers including my personal favorite - tomato tatins ("Sliced Texas hot house tomatoes atop country-style bread spread with fresh Texas basil pesto and drizzled with olive oil.") and a fine selection of Texas beers and wines. The company was delightful, the weather was spring perfection and I was very happy to meet Jodi of Tasty Touring, Rachel and Nichelle of Cupcakes Take the Cake, Teddy from Fun With Your Food, Addie of Relish Austin and many other awesome bloggers! All of our guests left with an amazing Better Bag filled with goodies including 365 Everyday Value Pita Chips, Sweet Leaf tea, Alaffia shea & coffee body lotion, an Austin360 tee-shirt, a GO TEXAN wine carrier and more! We gave away one bag to a lucky Twitterer at SXSWi who posted a picture of what they had for dinner and now, we’d like to give you, our wonderful blog audience, a chance to win one too! Simply post a comment on this entry between now and Friday March 27th and we will select one at random to receive the coolest schwag bag ever. Read on to see what some of the food blogger attendees had to say: This is Life in Austin Eat'n Veg'n Austin Gastronome Cookery Content Relish Austin Tasty Touring Keep Austin Tasty Eat! Craft! Live! Cooking Inside the Lines Lisa is Cooking Apron Adventures Maggie's Austin Poco-Cocoa Sifting Through Austin Fun With Your Food Austin360 video
Category: Random Stuff

 

300 Comments

Comments

Amanda Caruso says ...
Sounds like it was a great event. We need to something similar in Kansas City!
03/25/2009 2:49:32 PM CDT
Natalie says ...
What a great event. I want to do that in Tennessee. I love WholeFoods!!
03/25/2009 2:51:04 PM CDT
hsiaw says ...
Here are the GO TEXAN wines we sampled: - McPherson Viognier 2007 - Llano Signature Melange - McPherson Sangiovese 2006 - Texas Hills Orange Moscato 2005 My personal favorite was the Sangiovese. These are available at many Whole Foods Market locations around the country. Check with your local store for their selection.
03/25/2009 2:51:30 PM CDT
Barbara Jacksier says ...
The bash sounds fabulous Will you be doing bashes in other regions?
03/25/2009 2:51:36 PM CDT
Holly says ...
Looks great! I wish I could have been there!
03/25/2009 2:54:29 PM CDT
laura l says ...
the pictures are making me very hungary. i will try making the rice balls.
03/25/2009 2:55:13 PM CDT
Charlene says ...
I'm still crackin myself up! I love the comment by Tyson describing the rice balls as "primitve sushi"! What a hoot! Also, I did not know the story on flounder having eyes on both sides of the head to start with. Thanks!
03/25/2009 2:58:12 PM CDT
Janice Schwarz says ...
Reading this makes me homesick for Austin. I miss the food and fun of that city. SXSW is another of those great Austin events that is so uniquely Austin. And mmmmmm Texas wines. That will have to wait due to pregnancy, but its now added to my list of things to enjoy after! Now to settle on a brand...
03/25/2009 2:58:40 PM CDT
Donna Harmon says ...
The food and wine blogger bash looks like so much fun! I hope there are plans for other locations, like Dallas.
03/25/2009 3:00:54 PM CDT
Amanda Black says ...
This sounds so cool! I think I need to add Austin to my travel plans. And next year, I really need to go to SXSW. For now, I think I'll just make a trip to Whole Foods. Cheers, Amanda
03/25/2009 3:02:26 PM CDT
Brittany says ...
What a great giveaway! Looks like an amazing, food-filled, time!
03/25/2009 3:03:58 PM CDT
Mimi Maxwell says ...
This looks like a great time! I'm proud to be a team member at a WFM in Massachusetts. I love that we do community based events like this!
03/25/2009 3:04:13 PM CDT
Ann says ...
My tummy says yummy! Looks/reads like lots of fun and entertainment.
03/25/2009 3:04:58 PM CDT
Marsha Jones says ...
The herb stuffed flounder sounds awesome!
03/25/2009 3:08:20 PM CDT
Courtenay says ...
This looks like it was a lot of fun. I would love to win the goody bag. Anything from Whole Foods is tops with me!
03/25/2009 3:12:43 PM CDT
Blythe says ...
I wanted to go so bad this year but timing wasn't in our favor...can't wait to attend next year and check out the mecca of Whole Foods stores! Would love to share this giveaway with my friends and family!!
03/25/2009 3:14:22 PM CDT
Barbra Mutchler says ...
This sounds wonderful! I'm already hungry :-)
03/25/2009 3:14:59 PM CDT
Chris Lange says ...
wish i was there
03/25/2009 3:14:59 PM CDT
Payal Shah says ...
I would really like to join next yr. Food looks so tempting. really love to shop at WF...
03/25/2009 3:19:06 PM CDT
Heather says ...
I've been reading about this event on two blogs. It sounds like it was a blast.
03/25/2009 3:19:44 PM CDT
janita says ...
I love blogs (esp food related), love whole foods so it sounds like a great combo! Pick me please :)
03/25/2009 3:23:59 PM CDT
Peg says ...
I recently moved from Austin to Northern California - a fine place for a foodie and wineaux! Reading your blog made me nostalgic - for both the music and fun of SXSW, as well as the fabulousness of the Austin Whole Foods and its culinary center, where I attended many outstanding classes & events. I'm so sorry I missed this one!
03/25/2009 3:28:18 PM CDT
yoLeah says ...
Love Whole Foods wish I could have made it to Austin this year.. school job school job job school!!
03/25/2009 3:28:52 PM CDT
Carrie says ...
Yum! Sounds like one perfect fresh,local food fiesta!
03/25/2009 3:29:01 PM CDT
Diane Grupp says ...
I wish we had a festival like this at my local WFM! Wht a great concept and an innovative way to get the community involved in helping our planet.
03/25/2009 3:31:40 PM CDT

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