Whole Story

With gas prices averaging over $4 a gallon and other economic challenges causing many to talk about belt tightening, Whole Foods Market wanted to create a way for you to share tips with each other about smart shopping. We know that you make decisions every day about how to stretch your grocery dollar so you don't have to trade quality for value. So, we've set up a page called "The Whole Deal™ where you can swap budget tips with like-minded Whole Foods Market customers and team members. Sure, we know that some people are going to choose to cut back on their shopping with us. And we also know there are many thrifty folks who are committed to natural and organic foods and who will gladly share their insight from years of experience. Once a week, we'll choose the best of the best customer tips from all of the comments on The Whole Deal™ to feature on Whole Story - and we'll send those customers a $25 gift card. To get us started, here's a great tip from Rachael, a long-time team member. (Don't you know that our team members are going to have some great tips to share?!)

Plan your meals ahead of time, make a shopping list and stick to it. That way you avoid expensive impulse buys. I try to allow myself one special treat when I do a big shopping trip - some fancy cheese, a special bottle of wine, or a nice body care product, but I decide ahead of time what I am going to buy so I don't get carried away or faint from sticker shock at the checkout. There are great deals on staple items at Whole Foods Market, but it's usually those super-unique and irresistible items that make the grocery bill high - so, as difficult as it may be, use your will power! — Rachael, Team Member

Okay, now it's your turn. Please post your tip on The Whole Deal™.