As both a proud mom and a body care product developer for the Whole Foods Market brand, I have always taken care to use gentle and effective body care on my 5-year-old daughter. It thrills me to announce that our new, reformulated 365™ Body Care products meet the Whole Foods Market Premium Body Care standard! I’m now able to use excellent quality and budget-priced hair care as well as shower gels and lotions on my very active and dirty little girl.
Recently I spent the week with my family enjoying the crystal blue waters of Lake Tahoe and the fresh forest scents. Our spread-out family makes a yearly trip to the area and it was a good time to try out our new, reformulated 365™ Body Care products. Whole Foods Market launched the new shampoos, conditioners, shower gels and lotions in selected stores throughout the country in July and we hope to have full distribution in all stores by the end of the summer. My family tested them out and loved the new products – and the price – and I know yours will too. Read the rest of this entry »
Ever wonder why the American Medical Association recommends that every person take a multivitamin daily? Let’s start with young people. Tune in to learn why multis are important for kids and teens, and why it’s smart to choose natural multis. Malia Curran, MS, MPH is a nutritionist with a Masters degree in Nutrition and Food Policy and a Masters degree in Public Health. She sees clients in the Denver area.
After his recent graduation from the University of Texas at Austin, Reid Schwartz is busy learning the ropes on the Whole Foods Market Global Public Relations Team. When not investigating natural first aid, Reid enjoys experimenting in the kitchen and finding new and exciting things to do in Austin.
As an enthusiast for all things natural, I feel really lucky that some of the projects I get to work on include speaking with some of our incredibly well-educated team members to learn about different products that are timely and relevant to the season. With summer upon us (especially here in Texas…hello 104 degrees!), families across the U.S. are enjoying water parks, backyard barbecues, and other summertime activities like hiking and camping. But planning for the hottest season of the year also means those inevitable summer mishaps! The experts around here gave me a lesson in natural first aid and here’s what I learned.
Any parent or outdoor lover knows that even a mild case of sunburn or a swollen bug bite can put a serious damper on an otherwise thrilling summer adventure. Being prepared with a well-stocked first aid kit that addresses all types of summertime injuries is the best way to avoid discomfort and sooth the summer ouches.
When putting together a first-aid kit (I packed mine in a lunch-sized Better Bag), keep in mind the obvious summer pain concerns: sunburn, insect bites, minor skin injuries, bumps and bruises. Make a quick trip to our stores and you’ll find the right combination of remedies to prevent and minimize any setbacks to your summer fun. Read the rest of this entry »
While you are probably aware of the importance of eating organic foods, have you thought much about the importance of organic feminine hygiene products? Our friends at 7th Generation have. Check out what they have to say and spread the word to the women in your life.
Tampons are a big part of the monthly female lexicon. American women spend about $2 billion on them annually and will use about 11,000 during their lifetimes. But they are a product that few people regularly discuss.
That dynamic needs to change: Tampons, which come into contact with some of the most sensitive tissue in a woman’s body, aren’t as straightforward as they seem.
Tampons are typically made from a variety of materials including conventional cotton, rayon or a blend of both fibers. Conventional cotton is one of the “dirtiest” crops in the modern world. According to the USDA, in 2003 U.S. cotton farmers applied an eye-popping 55 million pounds of pesticides to their fields. And global cotton production also uses high levels of pesticides. Read the rest of this entry »
Mother’s Day is coming up on May 10. Looking for ideas on how to celebrate this special day?
Follow Mara Fleishman, a Team Member and mom of two, around the store to find out her favorite picks for celebrating being a mom Mother’s Day and every day. Then, share with all the moms reading this blog your tips on celebrating yourself and motherhood!
Post a comment to let us know your product recommendations. You’ll be entered for a chance to win a $100 Whole Foods Market gift card and a FEED 100 bag, one of Mara’s top picks. Please post your comments by midnight Wednesday, May 6. The winner will be selected by our panel of Team Member moms and posted in this blog on May 8.
Stop by participating Whole Foods Market stores for more great product picks from Team Member moms. Just look for signage throughout the store.
Looking for beauty to believe in? After decades of natural foods, more natural cosmetics are also emerging. It’s easy to understand the importance of natural foods, but are there real reasons for buying cosmetics with natural ingredients? Check out our pocket guide and podcast to get the facts behind the hype about natural cosmetics and body care ingredients.
Did you know that growing cotton uses more pesticides than any other cash crop? Most parents understand the importance of organic food for babies, yet there are also compelling reasons to consider organic cotton bedding and clothing. Get smart facts and more from Lynda Fassa, author, expert on raising kids naturally and founder of Green Babies organic clothing.
For many women, getting pregnant—or trying to—is the definitive time to move toward a healthier lifestyle. From diet to household products to a little pampering for stress management, these days there are plenty of choices, but where to start? Nutritionist (and mother) Malia Curran, MS, MPH demystifies natural supplements, body care and aromatherapy for pregnancy.
Why are natural products important for babies? One reason is because what goes on the baby may go in the baby! Learn about more reasons and the best choices for baby’s sensitive skin. Whole Foods Market’s Senior Global Whole Body Coordinator, Jeremiah McElwee, has been working in the natural product industry since 1994 and has been a devoted father since 2005.
What would be your plan for the ultimate green prom at your high school? Answer that question in a video, three minutes or less, and you just may win an incredible green prom prize package from Teens Turning Green, including a trip to New York, an eco prom dress, and eco makeup, skin and haircare products.
Welcome to Whole Story, the official blog of Whole Foods Market.
Don’t know us? In a nutshell, we are the world's leading natural and organic grocer and we’re passionate about healthy food and a healthy planet. Learn more about us.
We’re lucky to have a whole bunch of smart, passionate people doing incredible things in areas like organics, supporting local growers, green practices, fair trade, micro-lending and all kinds of food related stuff. We’ll use this blog to share some of the cool things going on around here.
Of course, what makes this blog really exciting is YOU — so join the conversation!